Innovative Application Of “Tiger” Element In The Twelve Zodiac In The Packing Design Of Groceries In The Northeast Of China

The zodiac is our traditional culture,and the Northeast miscellaneous grain packaging can be used as a carrier to show people’s aesthetic awareness,values and beliefs.By combining the pattern of the "tiger" element in the zodiac with the modern art style,adopting innovative research methods and concepts,a set of packaging products with high artistic value,which are in line with the modern fashion trend and popular among the public,are created in the new form.In traditional design works with tigers,red and yellow,symbolizing festivity and authority,are usually used as large-area color blocks to show the brave and powerful image of tigers,and to decorate them with black and other colors with strong visual effects.Through this kind of folk and simple color collocation,people’s yearning for and pursuit of a better life is highlighted.The Chinese people’s color design habits have formed three representative patterns,namely "red and yellow matching","red and green matching","blue and white matching",which have become an important part of the traditional color design creativity and performance.Bright colors add a sense of joy to life,highlighting the five senses under bright colors,making the overall image lifelike.The overall tone is bright but harmonious,not vulgar,interesting and decorative coexist.In today’s era of rapid development,as the successor of the excellent culture of the Chinese nation,on the one hand,we should try our best to preserve the artistic treasures left by our ancestors,on the other hand,we should conform to the historical development,and combine fashion trends with consumers’ aesthetics.We should not only preserve the tradition,but also bring forth the new and get higher evaluation and commercial value in the commercial field.Therefore,we should break away from the stereotype and import innovative forms and attitudes into our era,so that it can continue to carry forward and develop in a new posture,and transform cultural values into commercial values perfectly.The combination of traditional culture and modern fashion in Northeast China should not only keep the charm of traditional culture,but also closely conform to the trend of contemporary fashion.In the specific expression methods,we should learn from the relevant experience of other folk culture in product design,seek common ground,expand thinking,innovate and apply it.