The Fashionable Element Applied Reaserach Of Traditional Chinese Clothing Is Based On NE·TIGER Brand

As an important part of traditional culture,national costume culture is a collection of material civilization and spiritual civilization created by Chinese in the process of historical practice.It is the inspiration treasure of modern costume design.With the process of globalization,making the communication between countries are increasingly close,in this era background,in order to let the Chinese design to the world,will retain the national characteristics of traditional elements into modern clothing creation It is imminent to participate in the fierce clothing dispute.In this context,the selection of local brands NE·TIGER as an example,and its "Hua fu" series as the main research object,the author from the brand NE·TIGER product performance to Case analysis form,summed up the traditional fusion of fashion innovative approach for the design and development of local Chinese clothing products to provide a reference.In addition to the actual application of the product analysis,the article from the overall development of the brand profile to start its product design positioning,brand culture,core value creation and marketing model to conduct in-depth study,aimed at the local garment enterprises that the traditional Fashion fashion road exploration,in addition to the design concept and product style to reflect the fashion charm,the timely adjustment of development ideas,the use of various means to create a fashion brand image is the key.In addition,the subject based on the current industry on the traditional fashion fashion reflection of the status quo,close to the younger generation of consumer aesthetic needs under the premise of the design concept,brand culture,promotion methods and process innovation and other dimensions for the future of traditional fashion Development of ideas for reference.Based on the research results of the traditional fashion of fashion,in the design practice,the author focuses on the design theme of traditional fashion,aiming at the aesthetic needs of modern people,and draws on the brand NE· TIGER "through the ancient and modern integration of the West" Design concept and its traditional integration of fashion innovative approach,and then designed two sets of both practical functions,but also to show the oriental culture of clothing works.The purpose of this paper is to apply the research on the fashion application of traditional costume elements so as to attract the public and the whole industry to pay attention to the traditional Chinese clothing culture and deep understanding of its cultural background.At the same time,the scholars and designers in the industry realize that,The future of traditional fashion fashion road exploration is still a lot of research space and market potential to be excavated.