Packaging Design Of Shoes Of Tiger Head Form Based On Tiger Culture In China

Chinese people’s worship of tigers has a long history.The extended "tiger culture" is not only the lasting cultural wealth of the Chinese nation,but also the cultural content of Chinese tiger culture encourages folk artists to create different forms of tiger cultural works.The traditional handicraft Luyi tiger head shoes is the combination of tiger culture and folk art.In recent years,China has paid more and more attention to the innovation and inheritance of traditional culture.Luyi tiger head shoes,as an intangible cultural heritage traditional handicraft inherited from Chinese tiger culture,should be well known by more people.Nowadays,the sales market of Luyi tiger head shoes is not optimistic.On the one hand,Luyi tiger head shoes do not form a brand advantage.On the other hand,the packaging form of Luyi tiger head shoes is single,and the visual recognition and functionality are weak,which limits the development of Luyi tiger head shoes.Therefore,it is necessary to make changes in the branding and packaging of Luyi tiger head shoes,so as to enhance the reputation and value of Luyi tiger head shoes.This topic takes the brand packaging of Luyi tiger head shoes as the starting point.Firstly,it uses literature to carry out the research and analysis of Chinese tiger culture and Luyi tiger head shoes,and analyzes the current situation of tiger head shoes packaging and intangible cultural heritage products packaging in the existing market,so as to provide a theoretical basis for the packaging design of Luyi tiger head shoes.Secondly,using the method of field investigation,this thesis summarizes the Chinese tiger culture,makes a detailed analysis on the basic overview,artistic characteristics,production technology,comparison of tiger head shoes in various regions and cultural connotation of Luyi tiger head shoes,and analyzes and summarizes the current situation and problems of Luyi tiger head shoes and their packaging.Finally,analyze the positioning of brand packaging design,extract the characteristics of its color,graphics,modeling and other elements according to the mastered materials,integrate them into the practice of Luyi tiger head shoes brand packaging art design,and design a set of brand packaging design scheme that can not only reflect the connotation of tiger culture and product characteristics,but also meet the requirements of intangible cultural heritage.In this way,it can help the publicity and promotion of the traditional skills of Luyi tiger head shoes,drive the local economic development,and make this intangible cultural heritage containing profound Chinese tiger culture better inherit and develop.