Application Of Tibetan Graphic Culture In Tibetan Tea Packaging Design

With the development of modern packaging design,the product packaging design is no longer confined to the realization of product storage function.Instead,a good packaging design is a non-speak advertising for itself.Besides,it also has a direct impact on the product market trends and it’s an effective medium that can help the product value to be achieved.Therefore,it is particularly important that the packaging design conveys the meaning,connotation and characteristics of the product.As a product with traditional cultural features,tea has a strong cultural attribute.Therefore,it is significantly practical for packaging design to reflect this attribute both from the perspective of art and the perspective of consumers.However,Ya’an Tibetan tea,a traditional product with a thousand-year cultural and historical meaning,has a high degree of similarity on packaging design,a random pattern stacking and a simple and crude packaging.There is no systematic packaging that can both have traditional connotation and meet the deamands of modern aesthetics.To solve that situation,this study proposes a design scheme that integrates Tibetan costume designs embodying Tibetan culture with Ya’an Tibetan tea packaging design.Tibetan decorative patterns are the important part of Tibetan culture and art,which are both decorative and functional.They have their own unique artistic charm and is a manifestation of Tibetan material and spiritual culture.Besides,they also show the intelligence of the long-term labor,production,and life of Tibetan compatriots.The packaging design absorbs the essence of the traditional ethnic decorative patterns,shapes and colors,By the manifestations of modern design,Tibetan tea bear a strong sense of contemporaneity and nationality.Consequently,all of those design show the unique character of Tibetan tea.Therefore,this study summarized the design ideas of the Tibetan tea packaging through the exploration the field visits to the Tibetan tea market in Ya’an area and the analysis for the Tibetan graphic culture.And this study also applied the extracted Tibetan graphic culture to the Tibetan tea packaging design,giving the Tibetan tea cultural significance and good wishes as gifts.At the same time,this research has a certain role in promoting the inheritance of Tibetan tea culture and the promotion of Tibetan tea market,which also provides a reference for packaging design of similar products.