The Transformation,Innovation,and Promotion Application Of Tai Chi Cultural Visual Symbols In Fashion Design

Tai Chi culture is an excellent traditional culture in China,and as an ancient visual symbol,it contains rich and profound cultural spirit and connotation.The Central Plains region is the birthplace of Tai Chi culture.Chenjiagou,Jiaozuo,Henan Province,is also known as the first Tai Chi village in China.Tai Chi culture has permeated the spiritual life of every local people,and can be said to be a cultural card displayed by Chenjiagou to the world.With the rapid development of the tourism economy,there has been a mismatch between the hardware facilities and the software environment in Chenjiagou.Currently,there is a lack of systematic research and visual design for the tourism cultural image of Chenjiagou,and local tourism visitors have a poor sense of experience,which in some cases limits the development of Chenjiagou’s tourism economy.Through field research and investigation,combined with the relevant principles of semiotics,this paper collects,extracts,and arranges regional cultural elements,and combines them with the artistic characteristics of Tai Chi cultural symbols summarized by the former.Using the design method of transforming cultural image emotions into visual symbols,this paper aims to carry out creative design of Tai Chi culture in the Central Plains region,and reconstruct the unique visual system of Tai Chi culture unique to Chenjiagou.As a medium that can express emotions and convey regional culture,clothing is also one of the most popular tourism cultural and creative products nowadays.Through refining and summarizing the cultural elements of Chenjiagou and the aesthetic emotional needs of the local people,a series of cultural and creative works represented by clothing and textiles are designed to provide practical cultural and creative promotion strategies corresponding to the current development situation of Chenjiagou,which can further spread the regional culture of the Central Plains,enhance the competitiveness of local cultural and tourism products,and promote the economic prosperity and development of rural revitalization in the Central Plains.