Study On The International Competitiveness Of China's Cigarettes And Its Influencing Factors

China is not only a populous country but also a major producer and consumer of cigarettes.It is also the world's largest cigarette producer and consumer.It is the world's leading tobacco producer,but it is not a strong cigarette trader.China's cigarettes face the dual pressure of foreign oligopoly competition and tobacco control compliance.They rely solely on domestic demand,how to break through the bottleneck period of China's cigarette development and then improve the international competitiveness of cigarettes.It is a key concern of the current tobacco industry.This paper mainly starts from the status quo of China's cigarette export trade,and then analyzes the international competitiveness of cigarettes through the trade competitive advantage(TC)index.The research results show that the international competitiveness of cigarettes in China is relatively low.Then use the establishment of multiple linear regression model to further analyze the influencing factors of cigarette international competitiveness.Finally,based on the research results,the countermeasures and suggestions for improving the international competitiveness of China's cigarettes are proposed,including five points of origin: promoting the application and innovation of technology,accelerating industrial transformation and upgrading;strengthening process supervision to ensure that quality meets international standards;Marketing channels,broaden the international market;optimize product structure,strengthen brand building;restrict foreign investment,continue to carry out “going out” mergers and acquisitions.China is both a populous country and a major producer and consumer of cigarettes.China is the world's largest cigarette producer and consumer,and the world's leading tobacco producer,but not a strong cigarette trade.China's cigarettes face the dual pressure of foreign oligopoly competition and tobacco control compliance.They rely solely on domestic demand.How to break through the bottleneck period of China's cigarette development and actively improve the international competitiveness of cigarettes.The current focus of the tobacco industry is on issues.