Research On The Development Strategy Of Fuxin Group Of Geological Exploration Company

At present,macro economy is under adjustment and the coal mining industry is meeting superfluous danger,which results in coal field geological prospecting enterprises go down.Making developing strategy in time is the key to survival and keeping health and sustainable development for enterprises.Thus,to research on development strategy for Geological Survey Prospecting Co.Ltd,FuXin Mining Industry Groups Co.,Ltd has important theoretical guidance meaning and practical application whether for the enterprise itself or other similar enterprises.Based on strategic management theory,combining theory with practice and taking IFE matrix,PEST analytical model,Michael Porter’s Five Forces Model,EFE matrix and other strategy analysis,the development strategy of company is studied on.The structure of internal environment analysis and external environment analysis is established.The advantages and disadvantages in internal environment and chance and threat in external environment are concluded and evaluated.SWOT matrix is established and the internal resource and external environment are analyzed comprehensively.By combining advantages and disadvantages with chance and threat,specific strategies are concluded.The principle that taking advantage of internal environment,improving insufficient of internal environment,catching chance and avoiding threat in external environment is concluded as the principle to make development strategy of company.Four alternative strategy offers are promoted and horizontal integration growth strategy is definitely chosen to be the overall development strategy.To guarantee the development strategy total carried out,relevant safeguard measures aimed at enforcement contents are promoted.