Research On Tujia Brocade Products Augmented Reality Experience Design Based On Emotion Cognition

As a product of the intangible cultural heritage Tujia brocade techniques,the Tujia brocade products contain a unique beauty that is different from ordinary industrial products,as well as the cultural value of ethnic minorities.However,with the advancement of science and technology,the development of society,and the gradual progress of world culture tending to be combined,Tujia brocade products are being marginalized as a regional cultural product.Ethnic minority cultural products represented by Tujia brocade are now facing severe challenges.On the surface,it is due to the regionality and limitations of ethnic minorities and the invasion of foreign cultures.However,due to different cultural backgrounds,most users do not recognize the value of Tujia brocade products,resulting in Tujia brocade products.Less than user recognition,the market competitiveness is not strong.This study mainly starts from emotional cognition,explores the key elements of the value of Tujia brocade products,and uses this as a starting point to conduct research on Augmented Reality design of Tujia brocade,in order to promote the user’s understanding of the value of Tujia brocade products from the application level.First of all,through literature review,the basic concepts of emotional cognition are clarified,the cultural characteristics and value elements of Tujia brocade products are summarized,the relationship between emotional cognition and Tujia brocade products is clearly defined,and the user’s emotional cognition process for the value of Tujia brocade products is obtained.Finally,questionnaires and experimental analysis are used to extract key cognitive elements of the value of the emotionally related Tujia brocade products.Secondly,according to the characteristics of augmented reality and the current development status,from the perspective of user’s experience requirements,it elaborates the experience points of Augmented Reality,and combines with the key elements of transformation,builds the Tujia brocade Augmented Reality experience model,and provides a research path for following Augmented Reality program design.Finally,based on the experience model and the design flow,through the collection of relevant data,the design problem is solved,the experience model and method are applied to the design process,and the user’s experience and test of the emotional experience of the design scheme are tested and the feasibility of the model is demonstrated.This article explores the user’s emotion cognition process of Tujia Brocade products from the theoretical level,builds an Augmented Reality experience model applied to Tujia Brocade,conducts case studies from the application level,and verifies the design scheme through tests and experiments.This article hopes to use Augmented Reality as a technical means to provide a new idea for the development of Tujia Brocade products.It also has certain reference value for the development of other ethnic cultural products.