Food Packaging Redesign Under Regional Culture In Ancient Town Of Jinggang

In the tourism industry to flourish today,the ancient town as a highlight of each city tourism,if you do not belong to local features to attract consumers or unable to impress visitors,is not conducive to the ground in the tourism off the lead out is not conducive to the sustainable development of local tourism economy.The Jinggang ancient town has a long history of the town,in the changes of the times,will be around the cargo products into the local specialty,at the same time,with the development of the times,the local food packaging should also keep pace with the times.Therefore,how to make special products in the most packaging and Jinggang ancient town’s brand and how to build the distinctive brand in the Jinggang ancient town’s culture and how to spread the culture of Jinggang ancient town has become the primary task to solve now.Based on the market research of Jinggang ancient town’s local specialties,this paper analyzes the current situation and existing problems.After comparing the current situation and level of excellent food packaging design at home and abroad,we think about the creation idea of food packaging redesign in Jinggang ancient town.It is found that the outer package of food is a carrier of culture.If it is packaged in Jinggang ancient town,it will integrate into the Jinggang ancient town’s local culture characteristics,which will make the product’s aesthetic value and cultural value go up to a higher level.The design focuses on how the sense of innovation and now social integration of regional culture history,combining with the characteristics of the product itself is studied in the modern consumer consumption patterns,consumer psychology,consumer aesthetic,brand setting,packaging design,packaging color and other aspects of innovation.The redesign of food packaging in Jinggang ancient town brings consumers new experience and visual impact,allowing Jinggang ancient town’s regional culture to spread,so that people can understand local history and culture while tasting food.The design of tourism food packaging,not only of practical value but also of additional value,is designed.