Research On The Development Strategy Of Jilin JD Co.Lt

With the continuous development of global economy and the improvement of people's living standards,health care demand is also growing,with developing countries for growing health consciousness,people demand for health keeping in good health,beauty care products and quality is becoming more and more high.As the change of consumer demand,related enterprise competition will be more and more big,how to keep the enterprise core competitive ability,to ensure the long-term development of enterprises is an important task to biotech companies.JD co.,LTD.Is a focus in jilin province oxide dismutase(SOD),the biological active ingredients of oligopeptide,collagen peptides,research and development,production,the terminal product development and sales enterprise,the company has resources accessible,product effect is good,strong research and development strength,the advantages of the university-industry cooperation,but company is newly established in 2017,at the beginning of the establishment of the company there is a strategic planning layout is not clear,the business model is not clear,market development strategy is not clear,lack of talent to attract and cultivate ability and financing is difficult,and many other problems.Company hope that in the current international and domestic market SOD and oligopeptide product space is huge,the state supports high biotechnology enterprise environment,use of its advantages of maximum optimization of existing enterprise resources configuration,through the internal and external environment and the value chain analysis,making the short-term and long-term development strategy of the enterprise,make the company become geese in the short term health biotechnology industry enterprises of the unicorn,unique market position,obtain the survival and long-term development of the enterprise.In this paper,by using the strategic management theory and relevant methods tools,from the strategic environment analysis,strategic choice and formulation,strategic implementation and control evaluation from three aspects for jilin province JD company is studied.By combining the JD company's actual practices related to the strategic management theory,this paper raised in jilin province integrity of JD company strategic objectives and periodic strategic target,and on the company's products,market and brand positioning,points out that the company should take advantage of processing resources,the advantages of the technology research and development,the market space,the national support quickly and to occupy the domestic market in the short term,through the whole way after local first,first based on the northeast and north China,radiation throughout the country,make goose health biotechnology industry brand,achieve enterprise rapid development pace toward the outside world.In focus in oxide dismutase(SOD),the biological active ingredients of oligopeptide,collagen peptides,research,development,production and terminal product development and sales at the same time,focus on bird flu vaccine products research and development,high-end biomedical market,lay a good foundation for the enterprise future development.At the end of this paper,according to the actual situation of the company,JD should adopt the control evaluation means and safeguard measures.Research of this paper is aimed at helping JD company in jilin province in the early clear enterprise strategy and planning,establish the enterprise's future development direction and focus on key,can make it as a startup in the complex market environment to maintain a competitive advantage.At the same time,it is hoped that the research of this paper will provide some references and references for the new high-tech enterprises in the early stage of the development strategy.