Research On Strategy Of Development Of Sunshine Biotechnology Company

With the continuous renewal and rapid development of life science and technology,more and more biotechnology companies are springing up.Some famous international biotechnology companies entering China and the fierce competition in the industry itself,which make the development of domestic biotechnology companies is constantly being impacted and has been affected.Exhibition space,market share and development potential are facing serious challenges.Especially for new biotechnology companies,it is necessary for them to formulate suitable enterprise development strategies for their development stage.Development strategy is an important choice of the direction,speed,quality,development point and development ability for enterprises at different stages of development.The essence of development strategy is to solve the core problems of enterprises and explore how to achieve rapid,healthy and sustainable development.If an enterprise does not formulate a suitable long-term strategic plan for its development,it will be difficult to establish a foothold for a long time,or even to close down soon.As the United States found on the strategic management of enterprises in the 1990 s,many enterprises disappeared in the commercial sea only 7-8 years after their establishment because of the lack of long-term development strategy.Sunshine Biotechnology Company,as a new start-up enterprise in the field of biotechnology,realized the importance of formulating development strategy at the early stage of its development.We need to analyze the advantages,disadvantages and objective environment of competitors in the market competition according to PEST,Porter's Five Forces Analysis and SWOT model,so as to formulate a development strategy that matches it.Therefore,there are four chapters in this paper: Chapter 1 is the introduction,which mainly expounds the basis of this paper,the background of Sunshine Biotechnology Company and research methods.Generally speaking,Sunshine Biotechnology Company's business orientation is the correct development trend.Chapter 2 mainly describes the general situation and current situation of Sunshine Biotechnology Company,and analyses the main problems existing at the present stage.Chapter 3 aims at the main problems existing at the present stage of the company proposed in Chapter 2,uses theoretical model PEST to analyze the policy,economy,society and technology at the present stage,and analyzes the company's internal and external opportunities,threats,strengths and weaknesses for promote its development in the appropriate period;Chapter 4 uses the SWOT,SPACE and slight matrix analysis to choose the suitable strategy for the development needs of Sunshine Biotechnology Company,and gives certain guarantee.