Financial Performance Evaluation Of Liquor Industry Based On Factor Analysis

With the rapid development of economy in our country,the consumption level of the people is constantly improving,and the competition of enterprises in liquor industry is becoming more and more fierce.Under the background of entering the new normal of economy,if the liquor industry wants to maintain the good core competitiveness of enterprises,it must carry on the effective financial performance evaluation.In this paper,Guizhou Maotai is selected as the research object,and its financial performance is evaluated by factor analysis,so as to find out the shortcomings of Guizhou Maotai at present,and to provide corresponding suggestions for its shortcomings.This paper is divided into five chapters.The first chapter introduces the background and significance of the research,collects and arranges the domestic and foreign literature,and briefly introduces the research content and research methods of the article.The second chapter expounds the related concepts and theoretical basis of financial performance,and then introduces several main evaluation methods of enterprise financial performance.Through comparative analysis of DuPont analysis,Wall score method,economic value added method and factor analysis method,the advantages of factor analysis method are found out,and the evaluation method of financial performance in Moutai,Guizhou Province is determined.The third chapter first introduces the industry background and the general situation of Guizhou Maotai,and then from the financial point of view,in terms of profitability,In terms of transportation,debt service and development,the current situation of financial performance is analyzed.In the fourth chapter,using SPSS software 22.0,using factor analysis method,15 financial indexes are selected to carry out horizontal comparative analysis and longitudinal comparative analysis of Guizhou Maotai respectively.In the process of horizontal comparative analysis with the same industry,the data mainlyselect the data of 13 listed companies in liquor industry from 2014 to 2018.After standardized processing of the data,the main factors are extracted,and the factor scores and comprehensive performance scores for each year are calculated.Finally get Guizhou Maotai in these five years of financial performance score and ranking.The data selected in the longitudinal comparative analysis are Guizhou Maotai's own financial data in the past five years get the results of financial performance evaluation.Then,the evaluation results show that the operating capacity of Guizhou Moutai needs to be strengthened.Finally,the three financial indicators of Guizhou Maotai operating capacity are analyzed in depth.The fifth chapter mainly provides suggestions and summarizes the shortcomings of the operating capacity of Guizhou Moutai.This paper hopes that through the evaluation of the financial performance of Guizhou Maotai,it can provide reference and reference for other enterprises in liquor industry,and at the same time,it also hopes to enrich the relevant theories of financial performance evaluation.