Servitization Of Construction Enterprise Based On Value Chain Integration

At present,most construction companies are engaged in traditional construction activities and have been at the bottom of the value chain for a long time.They have not dug deeply into the potential needs of owners and end users.They have a single competitive advantage and low profitability.Therefore,with the in-depth development of the integration of the construction value chain,how to construct the service under the condition of resource constraints has become an urgent problem to be solved.On the basis of sorting out the relevant literature,this article first analyzes the motivation,connotation,content and process of the construction enterprise's service from the perspective of value chain integration.The results show that service-oriented construction enterprises pay more attention to the diversified needs of owners and their customers,using prefabricated buildings as the carrier,expanding and integrating the value chains at both ends before and after construction to provide owners and their customers with efficient engineering project construction,personalized and customized green intelligent building products and full life-cycle services after delivery,co-creation of its own value.Second,analyze the interaction between the construction company and the owner during the service process,build an evolutionary game model of the behavior of both parties,and use Matlab simulation to analyze the impact of changes in relevant parameters on the evolution system.The results show that the construction enterprise and the owner are prone to cause information asymmetry in the service of the construction enterprise,and the degree of service of the construction enterprise,the degree of participation of the owner,and the income from the service will affect the game result between the construction enterprise and the owner.Thirdly,construct a population competition model,analyze the competition evolution relationship between the construction enterprise under the resource constraints,the extension of the service chain of the value chain before and after construction,and the depth of service participation of the owner throughout the process,and use Matlab simulation analysis to identify the impact The core factor of the breadth and depth of construction enterprises' service.The results show that the construction enterprise service based on value chain integration is more conducive to the construction enterprise to provide the owner and its customers with personalized customized green intelligent building products plus post-delivery full life cycle service integration solutions;construction based on value chain integration The degree of service of an enterprise can be measured by the breadth and depth of service.Among them,the competition factor is a core factor that affects the breadth and depth of service.Construction companies can choose a service strategy that is more suitable for their own development.Finally,a service realization path based on value chain integration construction enterprises is proposed,mainly including vertical expansion of value chain,horizontal integration value chain and comprehensive integration value chain.The main innovations of this study are as follows: First,the motivation,connotation,content and process of the service of construction enterprises based on value chain integration are sorted out,and the research scope of transformation and upgrading of construction enterprises is expanded.Secondly,the game theory is used to reveal the interaction between the construction enterprise and the owner in the service of the construction enterprise,and to analyze the influence of the service degree of the construction enterprise,the participation of the owner,and the differential income generated by the service on the interaction between the construction enterprise and the owner,Raised the need to reduce the information asymmetry between the construction enterprise and the owner during the service process.Finally,construct a population competition model,and analyze the alternative service strategies of construction enterprises based on value chain integration.The construction enterprise service based on value chain integration includes the service breadth of the value chain before and after the extension construction and the service depth of the owner's full participation.The relationship between the two service dimensions is analyzed to provide theoretical guidance for the construction enterprise to choose the service strategy.