Research On The Internal Coordination Mechanism Of E-commerce Ecosystem Based On Evolutionary Game

According to a survey by the national bureau of statistics(NBS)on e-commerce trading platforms,total e-commerce transactions reached 29.16 trillion yuan in 2017,up 11.7 percent year-on-year.With the rapid development of e-commerce,the increase of online shopping consumers has promoted the rapid rise of e-commerce.The convenience and low cost of e-commerce online shopping attract more and more enterprises and consumers.E-commerce has become an important growth point of economic development.and the e-commerce ecosystem has become a topic of common concern in the business and academic circles.However,due to the existing electrical business ecological system internal synergy mechanism imperfect,the network transaction of virtual sex and lack of data,there are serious information asymmetry between consumers and businesses,results in a vicious competition in the electricity business ecosystem populations,separated between populations,the merchant's lack of credit and fraud management behavior more and more serious,serious impact on the e-commerce ecosystem functions well development.Based on the domestic and foreign electric business ecosystem theory,synergy mechanism theory,credit mechanism,on the basis of theoretical research,from the point of view of system science and ecology,inner synergy mechanism of e-commerce ecosystem building,established within a population,population and core between three credit regulation game analysis,by establishing the replication dynamic differential equation and MATLAB2016 simulation,analyzes the electricity business ecosystem in mutual coordination between individuals within a population competition rule,mutualism between population evolution rule,and core electric business platform,businesses,consumer credit regulation between the three sides evolutionary game rule.Research results show that the strategy choices of synergetic competition electricity populations in individual main correspond to each other the strategy choices of individuals,population mutualism between evolutionary stable strategy game is mainly composed of the initial strategy choice and symbiosis benefits and the relative size of the decision to the cost,at the same time,the active supervision probability of electric business platform and choose "fraud" to operate business scale and choose "complaints" strategy of consumer scale;The establishment of merchant credit reward and punishment mechanism,credit guarantee mechanism,consumer complaint feedback mechanism,and severe crackdown on private subsidies of merchants can effectively avoid the behavior of merchants' dishonesty.Finally,the paper combined with the examples of case-type platform alibaba e-commerce ecosystem were analyzed,and the research of alibaba ecosystem internal coordination mechanism,in order to better combining theory study and case,it is concluded that the electricity business ecosystem strategy Suggestions on the development of better operation internal coordination mechanism,so as to promote China's e-commerce ecosystem balance,stability and development of co-evolution.