Research On Stability Of Cross-border E-commerce Ecosystem Based On Evolutionary Game

With the rapid development of cross-border e-commerce,the main bodies of enterprises in the cross-border e-commerce ecosystem collaborate with each other to make it more advantageous in terms of resource integration,cost savings,economic benefits,and market competitiveness.However,technological updates,changes in consumer market preferences,and the distribution of benefits among enterprise entities within the system all pose challenges to the stability of the cross-border e-commerce ecosystem,which is not conducive to the development of the system and the enterprise entities within the system.Therefore,the study of the stability of the cross-border e-commerce ecosystem is essential to improve the stability of the system and promote the healthy and sustainable development of the enterprises and the system as a whole.This paper combines the related theories and methods to study the stability of the cross-border e-commerce ecosystem.First,on the basis of defining the concepts and characteristics of the cross-border e-commerce ecosystem and building a system structure model,the connotation of the stability of the cross-border e-commerce ecosystem is analyzed,and the concepts and expressions of the system stability are defined.The expression of the stability of the hybrid structure cross-border e-commerce ecosystem is obtained.Secondly,on the basis of clarifying the stability dimension of the cross-border e-commerce ecosystem,it illustrates its impact on the stability of the cross-border e-commerce ecosystem from both internal and external factors.The internal connection and importance lead to the most direct factors affecting the stability of the cross-border e-commerce ecosystem.Furthermore,clarifying the relationship between the system structure and the relationship between enterprise entities is the main criterion for identifying whether the system is stable,and the system structure is a system formed by the supply coordination relationship between enterprise entities within the system.Once the relationship breaks,the system structure ceases to exist.Thirdly,under the premise that the cross-border e-commerce ecosystem structure is a hybrid structure,the stability of the cross-border e-commerce ecosystem is explored from the aspect of ecological relationship.The evolutionary game theory is used to analyze the stability of the cross-border e-commerce ecosystem of overlapping and niche companies in the competition and evolution game and the stability of the cross-border e-commerce ecosystem of enterprises in different niche under the market mechanism and government regulation.The results of the two evolutionary game models show that the stability of the corresponding ecological chain when the relationship between enterprise entities is cooperation is higher than the stability of the corresponding ecological chain when the relationship between enterprise entities is competition or non-cooperation.Finally,put forward countermeasures and suggestions to improve the stability of the cross-border e-commerce ecosystem:(1)enhance the comprehensive capabilities of the various business entities in the system;(2)build a fair and healthy competition mechanism;(3)build a scientific and reasonable benefit distribution mechanism;(4)Construct an open and transparent information sharing mechanism;(5)Construct an effective reward and punishment mechanism to strengthen the role of the government.