Research On The Competitiveness Of Provinicial Capital Tourism Wechat Public Account Based On ArcGIS Spatial Analysis

Along with the development of the Internet,has been WeChat into our daily life and work,especially WeChat public marketing,operation bring important influence for a company,and at the same time WeChat between different regions,the public is in the mutual influence development of urban space study of interaction between the earlier,the main traffic from the political and economic culture to study the interaction between regional and its influence,but for the electronic commerce information from the point of view of the study of regional interaction,with the rapid development of Internet technology,the impact on people's lives more and more big,the information of regional influence is also discussed Therefore,this paper analyzes and expresses the spatial structure level of tourism WeChat official account in provincial capital cities of mainland China through ArcGIS software,and finds that the regional development of tourism WeChat official account is unbalanced.Firstly,on the basis of relevant literature research,this paper sorted out the development of competitiveness evaluation and breaking point theory,defined the tourism WeChat official account and its related concepts,provided the theoretical basis for this paper,and analyzed the development status of tourism WeChat official account in provincial capital cities of mainland China.Secondly,this paper determines the tourism WeChat public account competitiveness evaluation index system through the review of WeChat evaluation website and related literature research,and USES entropy method and Topsis method to evaluate the competitiveness of urban tourism WeChat public account,and obtains the competitiveness ranking and competitiveness distribution characteristicsFinally,city tourism WeChat competitiveness as a space analysis to the size of the center,the public strength value,using the ArcGIS for city tourism WeChat analysis and expression of the public space,competitiveness level,its sc ope of radiation and radiation intensity,and then classified according to its space structure analysis and comprehensive analysis and development Suggestions are put forward.