Research On Luoyang Cultural Tourism Development Based On Tourist Satisfaction

With the great richness of material life in today’s society,people’s spiritual pursuits are getting higher and higher.This is also deeply reflected in the development of contemporary tourism.More people are not satisfied with the form of tourism in the past,and more tourists seek spiritual enjoyment and satisfaction in tourism.In this context,cultural tourism has demonstrated its diverse forms of tourism and profound cultural connotations.As a new form of tourism that pursues deep spiritual culture and aesthetic enjoyment,the comprehensive and rapid development of tourism has brought about the intense competition pressure of tourism.The tourist attractions want to gain core competitiveness.In addition to the construction of the scenic spot itself,it is also committed to improving the satisfaction of tourists.Tourists as tourism The main participants in the activity,the related research on tourist satisfaction is more and more important.Luoyang is a famous historical and cultural city at home and abroad.The history of civilization for thousands of years has accumulated profound cultural tourism resources.However,the current development of cultural tourism resources in Luoyang is not balanced,and there are many problems such as shoddy,backward marketing,short-sighted development and so on.It coincides with the key node of the implementation of the national “One Belt,One Road” strategy.Luoyang is an important tourist city along the “Belt and Road” and one of the eastern starting points of the Silk Road.The Luoyang Municipal Government also recently proposed the construction of an international cultural tourism city."The strategic goal,in this context,Luoyang cultural tourism ushered in a rare opportunity for development.This paper studies the development of cultural tourism resources in Luoyang from the perspective of tourist satisfaction.On the basis of comprehensive research on cultural tourism at home and abroad,according to the national tourism classification standards,the main cultural tourism resources of Luoyang were classified and evaluated,and the spatial distribution map of Luoyang cultural tourism resources was drawn.On this basis,Luoyang was summarized.The advantages of cultural tourism development and the problems exposed in development;on the basis of reading the literature,a tourist satisfaction evaluation index system consisting of 7 indicators and 7 indicators was constructed,and the questionnaire was designed and carried out for Luoyang cultural tourists.Satisfaction survey,comprehensive use of a variety of analysis,the research conclusions are as follows:(1)tourists have higher evaluation of the cultural heritage of the scenic spot,social security environment and other indicators,while the satisfaction of indicators such as catering,accommodation,tourism goods is low(2)Results The factor analysis was carried out,and the satisfaction evaluation system of Luoyang cultural tourism tourists was established.The six dimensions of tourist satisfaction were re-identified and named,namely,dining accommodation,scenic service management,scenic software environment,tourism goods,scenic traffic,The social and human environment(3)carried out multiple linear regression analysis and built Based on the regression model of the overall satisfaction of tourists,it is found that the social and human environment has the greatest impact on the overall satisfaction of tourists,followed by scenic service management and scenic traffic.(4)Based on this,the IPA square map of tourist satisfaction is drawn and Luoyang is obtained.The advantage of cultural tourism lies in the social and humanistic environment and the management of scenic spot services,which need to be maintained.The scenic software environment is a factor that needs urgent improvement.Finally,in order to promote the long-term healthy development of Luoyang cultural tourism,based on the above research results,this paper proposes optimization suggestions from seven aspects: 1 Continue to dig deep into the cultural heritage of the scenic spot 2 Develop new high-quality and competitive attractions 3 Create a diverse tourism Line 4 improves the local quality tourism commodity industry chain 5 unified quality standards,and builds a snack brand 6 to strengthen the management and control of tourism prices.7 Strengthen publicity and enhance the influence of Luoyang cultural tourism.