Research On Integration Of Cultural Tourism Resources In Lanxi City Group

With the continuous development of the tourism industry,tourism has become a pillar industry of the national economy,and cultural resources are the core attraction of the tourism industry.The Lanxi urban agglomeration(with Lanzhou and Xining as the center,including a total of 22 prefectures and counties in Qinghai and Gansu)has a variety of cultural and tourism resources,rich historical heritage,and has many humanities and tourism resources such as ethnic groups,religions,and ancient city sites.There are many problems in the process of tourism development and construction of the Lanxi urban agglomeration,such as uneven regional development and equalization of tourism products.Under this circumstance,how to integrate and develop the distinctive cultural resources of urban agglomeration and promote the development of cultural tourism in Lanxi urban agglomeration with theoretical research will be the focus of this article.This article draws on the relevant knowledge of the disciplines of tourism management,tourism culture,tourism resources,tourism development and planning,and uses regional collaborative development theory,tourism sustainable development theory,tourism system theory and point-axis system theory,combined with Lanxi urban agglomeration The actual situation,by sorting and summarizing the cultural tourism resources in the region,summarizes the characteristics of the cultural tourism resources of the Lanxi urban agglomeration;according to the current status of integrated development,the necessity of integrated development,the feasibility of integrated development,the characteristics of integrated development and the existing problems Make an analysis,and use this as a basis to sort out the integrated development ideas of the Lanxi urban agglomeration and put forward guarantee measures for the integrated development of resources.The main conclusions are as follows: Lanxi urban agglomerations are rich in cultural tourism resources,and present the characteristics of close historical links,cultural integration of large rivers,and the spread of famous city ruins;at present,although some achievements have been made in the development of cultural tourism resources in the region,but There is also a lack of systematic planning,fragile tourism collaboration,external shocks,inadequate protection of cultural resources,fewer professionals,training system to be improved,cultural and tourism resources scattered,strong seasonality,serious homogeneity of tourism products,and a single structure 1.The marketing measures for cultural tourism are insufficient and not comprehensive.To this end,the following integrated development ideas were sorted out: guided by the principles of holistic,characteristic,systematic and innovative principles,three integrated development models were established,namely:(1)Tourism spatial integration.According to the spatial integration theory,the spatial integration model of the cultural tourism resources of the Lanxi urban agglomeration is summarized as "dual-core,two-axis,three-layer"."Dual core" refers to Lanzhou and Xining as the core cities;"two axes" refers to the main urban development zone and the Yellow River Basin as the axis;"three circle layer" refers to the core layer composed of Lanzhou,Xining and Haidong City,with Haiyan,The middle layer consists of 9prefectures including Huangyuan,and the edge layer consists of 7 prefectures including Gonghe and Guinan.(2)Integration of tourism brand image.By sorting out the tourism slogans of various regions of the urban agglomeration,the three major image themes of historical and cultural brands,water culture and leisure brands and creative cultural brands and 13 image brands of historical culture and religious culture are condensed;(3)The integration of tourist routes.Based on the two perspectives of city and city collaboration,develop characteristic themed tourist routes.The proposed integrated development guarantee measures: from the construction of a scientific tourism development system,the implementation of the correct tourism development concept,the realization of high-level tourism services,the development of reasonable tourism development strategies and the construction of a good tourism cultural industry chain analysis of five dimensions,and Make a detailed elaboration.