Research On Tourism Development Strategy Of The Non-optional Tourist Area In The Perspective Of Comprehensive Tourism

With the advent of the age of mass tourism,in order to meet the increasingly diverse tourism consumption demand,as a kind of brand-new concept of tourism development,comprehensive tourism arises at the historic moment,has provided a new perspective for the implementation of the supply side,and a new engine to promote the transformation and upgrading of industry.In the past two years,the academic circle has been increasing the research on the whole field.Louxing District is a typical resource-exhausted industrial city in central Hunan.It has a late start、thin and poor foundation in tourism,and it is seem as a traditional the Non-optional Tourist Area.Under the background of developing comprehensive tourism in local governments,it’s of great significance for Louxing District to seize the opportunities brought by comprehensive tourism,to explore strategy and looking for tourism development,to promote regional economic transformation and industrial upgrading,and to boost the national economic and social development.Based on LouXing District as the research object,this paper draws on the research results of the past scholars in Non-optional Tourist Area and in the optimal comprehensive tourism,the optimum section for resources development of comprehensive tourism strategy has carried on the theory discussion.According to GB/T 18972-2003 the tourism resources classification,by developing tourism resources census of LouXing District,investigation and evaluation of LouXing District tourism resources evaluation and positioning,it is concluded that the LouXing District is the Non-optional Tourist Area.This article points out that there are mainly five problems in the development of tourism in LouXing District:lack of core attractive products,supporting facilities and the function is not complete,the new tourism fonnats to insufficiency,the project construction to promote marketing campaign is difficult,way not novel,and then analyze the causes of these problems mainly include resource constraints non-priority day,the government attaches is not paying enough attention,lag behind relatively backward management concept,tourism development planning,serious lack of professional talents.On this basis,this article believes that it isn’t only necessary but also feasible for Louxing District to develop comprehensive tourism:on the one hand,the comprehensive tourism is not only the new strategy which adapt to the tourist market demand of Louxing District,the new engine which promote industry transformation of Louxing District,is also the country focus which implement the strategy of rejuvenating of Louxing District.On the other hand,the existing data and statistical analysis show that the growing travel demand provides a market opportunity for Louxing District,the desire of the farmers out of poverty to get rich provides the endogenous power,geometric center location provides accessibility,optimization of the urban and rural environment provides the realistic foundation,the reception facilities provides the perfect tourism elements,the surrounding counties and cities to provide the experience to create comprehensive tourism demonstration area,recessive tourism resources be innovated provides the advantage of backwardness.At present,Louxing District mainly focus on the development of cultural tourism and rural tourism,tourism poverty alleviation project,and construction of characteristic town to explore the development of comprehensive tourism.Based on the above research foundation,combined with the related theory of comprehensive tourism and the Non-optional Tourist Area,this paper thinks that the optimal comprehensive tourism development strategy can be implemented in five aspects:to establish a government-led mechanism,to formulate comprehensive tourism planning,to implement dependency and cooperative development strategies,to improve the comprehensive tourism product system,to promote the reform of tourism supply side,and to innovate publicity and marketing means,in order to realize the superior district into the optimal tourism district tourism resources in the whole domain of tourism in the big tide of the historic opportunity gradually.