Research On The Development Of Sports Tourism Resources In Enshi City

At present,the rapid development of China's economy has stimulated the people's pursuit of spiritual life,and the tourism industry has also prospered.As an important part of the tourism industry,sports tourism is an organic combination of sports industry and tourism,and at the same time meets people's right.The demand for sports and tourism will surely have broad prospects for development.The purpose of this paper is to seek the development path of Enshi sports tourism industry,make full use of Enshi's rich sports tourism resources,promote economic development,promote local culture,and enhance the popularity of Enshi's tourism brand.Taking the exploitation of sports tourism resources in Enshi city as the research object.Using literature data method,field research method and interview method,we have learned its development overview,and analyzed the local development conditions by analyzing the macro environment and competitiveness.On this basis,based on the actual situation,the corresponding development strategy was proposed.The following conclusions are drawn:(1)Enshi is rich in basic resources,and the development of sports tourism resources is still in the primary stage.Rich natural resources and human resources are the important cornerstones for Enshi City to develop sports tourism.At present,Enshi City has actively developed a series of related products based on its own resource advantages,but the development level is not enough,and the products are not very rich.There is room for improvement in the follow-up.(2)The advantages and disadvantages,opportunities and challenges of the development of sports tourism resources in Enshi City coexist.Although Enshi City has good basic resources and policy support from all parties,its economic level and infrastructure are also restricting its further development.In order to ensure thesmooth progress of development work,it is urgent to formulate targeted policy measures to ensure that the advantages and conditions can be fully realized while rationally solving the problem.(3)To develop sports tourism resources,we must combine our actual conditions and give play to our own advantages.Enshi City should contact the reality in the process of development.On the basis of following the corresponding development principles,it focuses on its own advantages and develops sports tourism products with local characteristics to highlight its own characteristics.