Research On The Development And Utilization Of Sports Tourism Resources In Zhongwei City

In the modern era of rapid economic development,people's living standards are constantly improving.From the goal of fullness before the reform and opening up to the present,to meet the various physical and mental needs,the improvement of the quality of life has also produced corresponding tremendous pressure.Sports tourism is an effective way to relieve physical and mental fatigue.As an emerging industry,sports tourism not only has the tourism and tourism properties,but also allows tourists to release their physical and mental pressure through hands-on participation.It is highly participatory.In recent years,the state has issued a series of documents to encourage local governments to vigorously develop sports tourism and to clarify the direction for the development of sports tourism.The development of sports tourism relies on a large number of sports tourism resources,and rational development planning of natural sports tourism resources and humanities sports tourism resources,full utilization of resources,rational development on the basis of environmental protection and non-destruction of ecological environment,development of characteristic sports Tourism projects can bring intuitive economic benefits to the local area.Zhongwei City is rich in natural sports tourism resources such as water bodies,deserts,mountains and green areas,and has great development potential.This paper conducts on-the-spot investigation of the existing sports tourism resources in Zhongwei City,and discusses the shortcomings of the development and utilization of sports tourism resources in Zhongwei City.This paper takes the development and utilization of sports tourism resources in Zhongwei as the research object,and uses the literature data method,field investigation method,interview method,logic analysis method and other methods to develop the sports tourism resources in Zhongwei City based on the theory of the development and utilization of sports tourism resources.The SWOT analysis provides a theoretical basis for the development and utilization of sports tourism resources in Zhongwei City.The research results are as follows:(1)Zhongwei City is rich in sports tourism resources,and the development ofdesert sports tourism resources is relatively perfect.There are great development and utilization prospects in the development of sports tourism projects such as desert,yellow river and green land.(2)Zhongwei City has convenient transportation,excellent urban environment,and high degree of integration between nature and sports.With the support of the government,it is suitable for vigorously developing sports tourism.(3)Through the SWOT analysis of the development of sports tourism resources in Zhongwei City,it is found that the development of characteristic sports tourism projects in Zhongwei City is insufficient,the brand building awareness is weak,the development of sports tourism projects is small,the propaganda method is single,and the lack of professional sports tourism talents is urgently needed.Strong support and wide participation of social groups.(4)Zhongwei City has repeated development problems in the development of natural sports tourism resources such as desert,yellow river and green space.With reasonable planning and actual development,it is possible to develop non-repetitive sports tourism projects.Through research and analysis,the following suggestions were made.Branding sports tourism in Zhongwei City;creating special sports tourism projects;diversifying the propaganda methods of scenic spots;increasing the intensity of development of sports tourism resources;improving development planning,increasing the introduction and training of professional sports tourism talents;using abundant nature Sports tourism resources to develop sports tourism projects such as sand plant tourism park,desert shooting,desert surfing,yellow river swimming pool,archery,five-a-side football.