| At present,residents?revenue got tremendously improved,sports & tourism industry also has a vigorously momentum.As sports & tourism inseparably fuse,we can find that sports & tourism industry has gained wider space.And currently,evidence clearly indicate that several weak links exist in Shanxi?s sports & tourism industry?s resources.Endowment of Shanxi?s sports & tourism industry?s resources relatively backward.Rely on empirical analysis,this paper structures an assessment system to dissects the endowment of Shanxi?s sports & tourism industry?s resources.Through assesses the endowment of 11 cities under its jurisdiction,aiming to optimize the development path and create a unique development mode of Shanxi characteristic sports tourism.This paper first analyzes the Shanxi?s sports & tourism industry?s resources with multi-dimension.Based on the RMP-SWOT matrix model,Supplemented by SPSS software to process the data,illustrates the endowment of Shanxi?s sports & tourism industry?s resources based on macro perspective.Then,selects the indicators,determines each sports & tourism industry?s resource index?s weight coefficient through entropy method.After completes the construction of Shanxi?s sports & tourism industry?s resources endowment assessment system,and makes reference to the development of sports & tourism industry?s resources in Shanxi.Find out Shanxi sports tourism?s insufficiency,we can optimize the development path of Shanxi?s sports &tourism industry?s resources.The results are as follows:(1)Shanxi?s sports tourism industry resources have tremendous latent capacity.In this key period,Shanxi is in the process of industrial upgrading,sports & tourism industry definitely push forward its economic growth.While also promote Shanxi complete the road of its transformation.(2)Combined with relevant literature of sports & tourism industry?s resources,Shanxi?s sports & tourism industry?s resources can be divided into seven categories:natural sports landscape complex,vegetation landscape,humanistic sports landscape complex,sports architecture and core facilities,and intangible sports culture and so on.(3)As far as the types of sports & tourism industry?s resources in Shanxi Province are concerned.Human sports landscape complex accounts for 44.8%,followed by non-material sports culture accounting for 16.91%,sports buildings and core facilities accounting for 14.35%.These three kinds of sports & tourism industry?s resources have a good endowment.While,the other sports & tourism industry?s resources,such as river system,lake and natural sports landscape complex,are rounded off After the same proportion of 6.96%,the proportion of biological landscape is the lowest,endowment is poor,only 3.03%.(4)It is obviously shows that in Shanxi,sports & tourism industry?s resources have some regional differences.The endowment of the central basin is high,while the surrounding areas are weak.Rely on the entropy method to empower the index,We finally get the sports tourism resources score of 11 cities in Shanxi Province.It is found that Jinzhong City,Taiyuan city and Shuozhou City rank in third,with high abundance,large quantity and high reputation of sports tourism industry resources Jinzhong City has better sports events and ice and snow sports tourism industry resource endowment;Taiyuan city has more sports buildings and facilities,the difference of sports tourism industry resource is relatively good,and the equestrian tourism industry resource of Shuozhou City is outstanding,which is rich in Shuozhou characteristics.Xinzhou City,Datong City,Luliang City and Jincheng city belong to the areas with general endowment of sports tourism resources,their sports tourism resources are evenly distributed;Changzhi City,Yuncheng City,Yangquan City and Linfen city belong to the areas with poor sports tourism industry resources.Shanxi?s sports tourism industry exist short boards,such as low popularity of sports tourism resources,scenic department exist management vacancy due to low sports tourism propaganda,excavate the deficiency of sports elements,devoid of scientific planning among cities.As these deficiencies,author have several countermeasures and suggestions: Actively achieve the sports & tourism industry practitioners professionalization;implement the main responsibility of scenic spots;focus on forges heterogeneous sports tourism?s brand,crate sports tourism products;promote fusion development,to achieve the overall boost and write great chapter of Shanxi?s sports & tourism industry?s resources.In this paper,the RMP-SWOT matrix model is used to describe the endowment of Shanxi?s sports & tourism industry?s resources with multi-dimension.While structure assessment system,use the system scoring 11 cities of Shanxi,which has certain reference significance for Shanxi?s sports tourism industry. |
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