Research On The Development Strategy Of Tourism Resources In Luohe City Henan Province From The Perspective Of Global Tourism

Under the background of the development of "tourism province" strategy and "green rise" strategy in Henan Province,Luohe City,as a Central Plains city with abundant tourism resources,has obvious location advantages,rich tourism resources in the whole city,and four major tourism brand images of "food industry,beautiful countryside,famous historical city and red base" are becoming more and more prominent,which lays a good foundation for the tourism development of Luohe City.It is an objective requirement to promote the upgrading and development of tourism industry in Luohe city and to promote the process of agricultural industrialization and increase farmers' income and wealth.However,tourism in Luohe City is booming At the same time,the exhibition also faces the lack of superior tourism projects,the overall tourism competitiveness is insufficient;tourism consumption format is low,tourism industry chain is immature;tourism propaganda is not strong enough to form a brand effect;tourism supporting facilities are not perfect,and the degree of integration with the Internet is not deep;multiindustry integration is not high,the awareness of co-construction and sharing is weak and so on.Therefore,based on the background of global tourism,under the guidance of sustainable development theory and industrial integration theory,this paper analyzes the situation of tourism infrastructure construction investigation,ecological environment,policy status,project implementation and internet informatization in Luohe city.On the basis of this research,the following countermeasures are proposed: define the target orientation of global tourism and shape brand new image,to create quality projects,give play to new advantages of tourism,tap consumption potential and promote industrial integration and sharing,build a solid industry base and optimize new ways of service,Improve Market Supervision and Establish a New Normal for ManagementIn order to provide decision-making reference for the development of whole-area tourism in Luohe city and provide ideas and suggestions for better and more benign and lasting development of whole-area tourism in Luohe city.