| With China’s economic and social development,people have paid more and more attention to the quality of life and tourism has become the important means for recreation.In order to release pressures,many people choose flower tourism,which brings them beautiful experiences from flowers.At present,Chinese government advocates to accelerate the construction of ecological civilization to realize the green development.Tourism is a low-energy industry and should be the first to develop.The combination of flowers and tourism leads to flower tourism,which not only promotes economic development,but also has important significance for the construction of ecological environment.But from the current development degree,flower tourism has not been developed enough.Due to the imperfection of the theoretical system,the development level is low,which affect tourists’ perception level and tourists’ satisfaction level needs to improve.From tourists’ perception,this paper analyses tourists’ perception and relationship between factors influenced tourists’ perception and puts forwards feasible measures for Heze to develop flower tourism.First of all,from the perspective of tourist perception,this paper carries on the literature review and analysis,and collects the statistics of Heze city flower tourism resources,classification and analysis.Questionnaires through the flower tourist attractions in Heze city are sent out to carry out survey activities.Data and information about the design of empirical research are also made.Then,using the qualitative and quantitative analysis methods,it analyzes the data from questionnaire survey.The population characteristics of tourists,behavioral characteristics and perception impression of Heze flower tourism resources are drawn;And by using the factor analysis method for the measurement of flower tourism tourist perception and dimension reduction,three factors as to flowers perception,scenic area facilities construction,resources associated perceives are analyzed.Then using the single sample d test,it analyzes important factors of tourist perception toknow the real demands of tourists.Finally,on the basis of literature review and questionnaire analysis,countermeasures for Heze city’s flower tourism development are put forward,including: integration of flower resources,improvement of tourism resources and tourist attraction construction and enhance service level.To improve tourists’ perception,related construction should be strengthened.Also it points out that it is necessary to strengthen the publicity and precise marketing and increase the input of scientific research and implement the talent strategy. |
