Research On The Development Strategy Of Xiangyi CNC

Xiangyi CNC has’ t really realized the rapid development in the past decade.Under the background of the current environment,what kind of development strategy should been choosen,how to use the favorable factors in the current operating environment and exploit their advantages and potential fully to achieve the rapid development of the enterprise has been placed in front of one of the most important and urgent task.This paper first makes a comprehensive analysis of the theory of strategic management,and introduces the basic business management situation of Xiang Yi CNC.Then analyzes Xiangyi CNC’s external environment and industry environment using the PEST method and five forces model.And make Xiangyi CNC SWOT analysis matrix,basing on the summary of Xiangyi CNC external opportunities and threats and their own advantages and disadvantages.In accordance with the general method of strategic management,according to the actual situation of Xiangyi CNC,this paper has developed the integrated development strategy integrated development,and it’s function strategy is discussed and deployed detaily.The function of the strategy of the development of a detailed discussion and deployment.At the same time,from the three aspects of human resources,marketing management,operation management,the main obstacles and reasons of Xiangyi CNC development strategy are analyzed.The paper also discusses the main safeguard measures which is used to overcome the main obstacles.Through systematic research and analysis in this paper,a set of development strategy system of Xiangyi CNC is made,I hope this will play a role in Xiangyi CNC’s strategy work,in order to meet the needs of the company’s continued stable and rapid development.