Strategy Research Of M Company

M Group is a private group.In 1995,from a petrochemical trading company to the end of 2018,M Group has 16 holding companies with 12 billion yuan of tangible assets.It is a comprehensive enterprise group integrating Petrochemical wholesale trade,gas station,shipbuilding,shipping,Petrochemical warehousing and real estate.The Group consists of 14 enterprises,including 3 Petrochemical wholesale trading companies,4 gas stations,1 shipping company,1 shipyard,2 Petrochemical warehousing enterprises,1 Hotel and 2 undeveloped commercial real estate.After years of development,the production scale of M Group has expanded considerably,and sales revenue has increased synchronously.Blind investment after abundant funds has resulted in unrelated diversification of industrial transition.There is no professional talent team in the new industry,coupled with the downturn of the domestic economy,the new investment not only can not form hematopoietic capacity,but also consumes a lot of blood of the original stable industry,thus affecting the input and output of the stable industry.Under such circumstances,it is very important for M Group to formulate its development strategy.Guided by the theory of diversification strategy,this paper uses PEST model and Porter's Five Forces Model to analyze the external environment of M Group.It also analyses the internal factors from three aspects: resources,capabilities and core competitiveness,and uses Boston Matrix Analysis to formulate the development strategy and strategic implementation of M Group.In the analysis of the external environment,we can see that at present our country is vigorously optimizing the environment of private economic development,shouldering tax reduction,and striving to alleviate the problem of difficult financing of private enterprises,which is a strong policy support for the development of private enterprises.Global primary energy consumption has been growing strongly,mainly led by natural gas and renewable energy.This is beneficial to the development of M Group's petroleum business,shipping business and shipbuilding business.M Group has strong competitiveness in petroleum business,transportation business and shipbuilding business,but the competitiveness of real estate business is very weak.In the analysis of internal factors,this paper analyses the internal factors of M Group from three aspects: resources,capabilities and core competitiveness.In terms of resources,M Group's production site and equipment are relatively advanced,with 23% of the country's chemical transport capacity indicators,with the Ministry of Commerce issued by the wholesale qualification of finished oil and other qualifications,design technology has its own characteristics.In terms of market reputation,due to the shortage of funds in recent years,the good reputation of previous years has been affected,while human resources are weak.In terms of competence,the overall professional competence of professional companies in petroleum business,transportation business and shipbuilding business is still acceptable,but the ability of real estate business is weak.There is still a lot of room to improve the capabilities of headquarters,especially in the areas of senior and technical personnel.Through the analysis of core competitiveness,we believe that the competitiveness of M Group in production and manufacturing is based on advanced production implementation,equipment,excellent production management,process technology and quality management capabilities,and deeply rooted in the organization and culture of M Group.In addition,this ability also gained 1/5 of the domestic chemical shipping capacity in the early stage.This competitiveness constitutes the core competitiveness of M Group.With the progress and development of M Group,we are more and more aware that our business is the service provider of basic energy.Through Boston Matrix Analysis,we can conclude that the transportation business is the star product of M Group,the oil business and shipbuilding business are Taurus products,and the problem product is the real estate business.According to the development history,current situation and existing problems of M Group,taking fully into account the external environment of M Group's business and the internal factors of M Group,the development strategy of withdrawing from real estate business to focus on the development of transportation business,petroleum business and shipbuilding business was formulated.This paper combines theory with practice,chooses the strategy suitable for the sustainable development of M Group,and formulates effective strategy implementation measures.For M Group,it has a strong sense of knowledge.