Research On Cooperative Evolution Of Cross-border E-commerce Ecosystem

In recent years,the emergence of cross-border e-commerce as a new type of business model is gradually becoming a new growth point for foreign trade with the development of information technology and the change of people's consumption concept.Cross-border e-commerce is a major strategy for promoting economic transformation and development under the new normal,a new engine for economic development,a new business for industrial transformation,and a new window for opening to the outside world.The rapid development of cross-border e-commerce will promote the development of modern service industries and related manufacturing industries such as logistics distribution,electronic payment,electronic certification,and information content services,and accelerates the pace of transformation and upgrading of Chinese industrial structure.From the perspective of ecosystem,this paper uses the theory of business ecosystem,evolutionary economics,and evolutionary game theory to introduce the theory and methodology of ecology and collaborative evolution into the research field of cross-border e-commerce,and launches and builds a cross-border e-commerce ecosystem based platform.This article focuses on the research of enterprise interaction in the context of cross-border e-commerce,and explains the mechanism of cross-border e-commerce.Then,the author constructs two evolutionary game models of collaborative competition inner-population and reciprocal symbiosis inter-population respectively based on evolutionary economics and evolutionary game theory.By constructing dynamic differential equations and solving differential equations,game strategies of inner-population and inter-population in cross-border e-commerce ecosystem are derived,and then economic explanations are introduced for balanced strategy.Finally,we propose the strategies and countermeasures with the theory of ecosystem-based co-competition aiming at the problems existing in the development of cross-border e-commerce ecosystems in China from the perspective of maintaining the balance and stability of cross-border e-commerce ecosystem and promoting cross-border e-commerce cooperation and development.