Research On The Coordinated Development Of Cross-border E-commerce And Cross-border Logistics Based On Dynamic Game Theory

Under the influence of economic globalization,world integration,slowing down of economic growth in various countries,and the maturing of the Internet,cross-border e-commerce,a new type of e-commerce transaction model,has gradually increased its influence on countries.As the world's second largest economy,China's economy is entering a new normal phase,the growth rate has gradually slowed down,the development of the real economy and traditional import and export trade has been weak,and e-commerce and cross-border e-commerce have maintained rapid growth.The development prospect cannot be ignored.The development of cross-border logistics in China lags far behind cross-border e-commerce,which has become an important factor restricting the development of cross-border e-commerce.Most cross-border e-commerce companies need to spend more money on the selection and improvement of logistics channels to meet their own development.At the same time,cross-border logistics companies also cannot respond to the diverse demands of cross-border e-commerce companies in a timely and effective manner.Therefore,this article starts from real life and observes special phenomena.With the aid of dynamic game theory models and synergetic theories,cross-border e-commerce and cross-border logistics are placed in the cross-border e-commerce ecosystem to objectively explain the lack of synergy between them.The reason is to effectively combine theory with practice to simulate the dynamic game of cross-border e-commerce and cross-border logistics to achieve a dynamic process of collaborative development,with a view to providing relevant opinions for cross-border e-commerce companies and cross-border logistics companies: A platform for sharing information resources can be established,and information can be linked in real time.Cross-border logistics companies can know the individualization and diversified demands of consumer orders for the first time,shorten the cycle of logistics infrastructure,and pay attention to the introduction and cultivation of talents and establish effective School-enterprise linkage to resolve cross-border e-commerce and cross-border logistics between the two are not synergies;Second,cross-border logistics companies attach importance to the buyer's location of commodity inspection,customs clearance and the last kilometer of transport,strengthen the seller's location logistics,international freight and The location of the buyer's location,the logistics of the three nodes,in addition to the establishment of second-hand shopping sites on the return of the product of the second low-priced sale We must reverse the high cost of logistics;Third,cross-border commercial enterprises attach importance to product quality,develop practical development strategy,not profit-oriented,marketing the consumer's shopping experience.Fourth,the government not only supports the supervision of cross-border e-commerce,but also gives sufficient attention and support to the species involved in the entire cross-border e-commerce ecosystem.At the same time,it provides a convenient policy for the entry of overseas cross-border logistics companies.