The Evolutionary Game Of The Behavior Of Enterprises In Cross-border E-commerce Platforms

Buying goods on the purchase of APP has become a way for consumers to shop everyday,and e-commerce has penetrated into all aspects of people's lives and work.At present,although the global economic downturn trend,China's foreign trade has also been a shock,but cross-border e-commerce has shown a large-scale growth rate of growth trend.Therefore,companies have invested in this promising field.Enterprises use e-commerce to carry out business,while reducing operating costs,reduce the time and space on its restrictions.However,because cross-border electricity providers are consumers of different countries,tax,customs,logistics,language and other requirements are higher,so companies will face more complex markets,need to invest a lot of capital.Join the cross-border e-commerce platform to become the primary choice for enterprises,but need to face some costs.And cross-border electricity business platform also has the level of construction,to provide a high level of construction platform is bound to face high costs and high risk.In view of this,this paper through the evolution of the game to carry out business and platform strategy analysis.For the two sides of the game,the enterprise's gaming strategy is to choose to enter or not settled in cross-border e-commerce platform,and cross-border e-commerce platform,the game strategy is to choose to provide a high level of construction platform or low level of construction platform.Through the construction of the evolutionary game model,the group income analysis and evolutionary game replicator dynamic equation analysis are carried out to find the evolutionary stability strategy of the dynamic game,and then the local stability is analyzed according to the Jacobian matrix corresponding to the system to obtain the population dynamics Equilibrium point of the stability of the situation,and the introduction of evolution phase diagram to more intuitive understanding of the dynamic evolution process.And ultimately find the ideal state of the game,that is,enterprises actively join the cross-border e-commerce platform,the platform will provide a high level of construction platform and work,which can maximize the benefits of both sides can also make full use of social resources.Finally,in order to achieve cross-border e-commerce towards business and platformboth benign interaction in the direction of the need for government,business and cross-border electricity business platform to work together.The government should create a favorable environment for the development of domestic e-commerce,enterprises should actively respond to the development trend of cross-border electric business,cross-border electricity business platform through various measures to improve the platform network effect,the platform bigger and stronger.