Research On Customer Evaluation Of Construction Machinery Enterprises Based On Risk Control

The sixteen major party of the Communist Party of China made the deployment of the implementation of the strategy of the modernization of the third step,put forward in 2020 China's gross domestic product(GDP)in 2000 on the basis of quadrupling,to achieve the goal of building a well-off society in an all-round way.Manufacturing plays an important role in such a critical historical period.The manufacturing industry is the material subject and the industrial foundation of the national economy and the national security.It is the engine of the rapid growth of the national economy.Therefore,as an important part of the manufacturing industry,China's construction machinery industry has made rapid development in the favorable macroeconomic situation.2008 financial crisis affected the development of the domestic economy,for the recovery of economic stimulus,the state has developed a 4 trillion plan,in this context,the construction machinery industry ushered in the golden phase.In the face of the high profits of the construction industry,the construction machinery industry in order to expand market share,faster global market layout,the use of bank loans and financial leasing credit sales model.Credit sales for the strength is not strong,tight money to provide customers with a good opportunity,coupled with the construction machinery industry competition among enterprises,credit sales policies continue to discount,or even zero down payment to buy equipment.Behind the rapid development of prosperity,hidden huge risks.With the stimulus of the end,the development of the industry into recession,and the risk of credit sale hidden broke out,customers began to default,appears overdue,and even the formation of bad debts.This paper from the prevention of corporate default risk perspective,using the theory and method of credit rating,and combined with the characteristics and status of construction machinery industry,how to construct the evaluation system of customer engineering machinery industry,realize the comprehensive strength of scientific and reasonable evaluation of customers,in order to guide the construction machinery industry to effectively forecast,to prevent the risk of default as the center launched a series of according to the research results and discussion,from the engineering machinery industry enterprise risk management point of view,put forward policy recommendations.It has a certain theoretical and practical significance to prevent the default risk of corporate credit sales and help the construction machinery enterprises to enhance the ability to resist risks.e of corporate prevention and resistance to risk.