Initial Feasibility Study Of Zoomlion Road Machinery Branch Company Wang Cheng Industry Area

In recent years, the economy in China takes off rapidly, so does the development of Chinese Road Machinery Industry. However, as the economic globalization is getting more and more popular, the competition that the enterprises are facing is getting more and more severe, how to do a good job on project location, operation management and decision, as well as on investment feasibility study in Machinery Industry is becoming compelling important. This paper takes Zoomlion Road Machinery Branch Company Wang Cheng Industry Park Project as an example to do the feasibility study and find out the feasibility in aspects of technology, economy and finance in the course of project development.This paper consists of six parts, the first part is Introduction, which mainly focuses on the background and significance of feasibility study of Zoomlion Wangcheng Industry Park, as well as a briefing and review on current research status both at home and abroad, The second part focuses on the organization of Zoomlion Road Machinery Branch Company to do the background analysis of the feasibility steady. The third part analyzes the market demand and products. The fourth part mainly talks about the financial indicators:fundraising ability, profitability, solvency and so on, in order to find out the feasible cost-benefit analysis for the project. The fifth part is the concrete implementation analysis of the feasibility study, and the sixth part is the conclusion. Among them, the third and the fourth part of this paper is the core content of the project, which decides whether Wangcheng Industry Park Project is worth developing based on the financial analysis of the project.Based on the project feasibility analysis, the conclusion of this project is feasible. Whether the project can be proceeded smoothly, the key lies project management, engineering quality engineering project management, financial management, risk aversion, policy and market factors in the process of development with various and full support.After this initial analysis, I, think that the project is feasible in terms of productivity, sales ability and cost control, with obvious economic and social benefits. After the implementation of the project, Zoomlion Road Machinery company will be significantly inproved in aspects of productivity, sales income and profit.