Formulation And Implementing The Production Strategy Of WP Company In MG Environment

Management game is an integrated course of the management education in the Tepper College of Carnegie Mellon University which is aiming to improve multiple management abilities of students.This course is accepted by many management colleges and enterprises for MBA education and stuff training in western countries.Generally,there are five students operating a company(a transnational enterprise)to simulate a 3-year operation based on the interactive computer simulating system.The board meeting is held after every simulating year to review and discuss the opration results of that year and evaluate the performance of each student.WP Co.,Ltd.,is operated by five students of the 2013 as role of CEO,CFO,CMO1,CMO2 and COO who are in charge of the overall strategy,marketing,manufacturing,financing and so on.I am in charge of production manager of WP.This paper is based on the 3-year operation data of WP with MG simulating environment background.This paper begins with the environment background and the operation data of year 2015,then lay out the production strategy of year 2016-2018 by using PEST analysis,Michael Porter Five forces analysis,SWOT analysis and so on.We then make a description of the opration results of year 2016-2017,to analyze production strategic target completion.Finaly,evaluate and adjust the production strategy by the company and competitors for benchmarking.