| MG (Management Game) is a management education course of Carnegie Mellon University in60-70ages. Because MG course possesses uniqueness of training and practice for student’s integration capability, it is popularly welcomed by industrial and commercial management colleges and many big companies from America, Europe and Japan, and this course is brought into MBA course system or is applied for employee training. MG is based on a computer simulation system and constructs a multinational, dynamic and competitive market environment, in which many universities around the world attend. This environment usually comprises of five or six students who manage a virtual multinational company. Its product is sold in the following six countries:Japan, America, China, UK, Germany and Mexico. It means each kind of product has six markets. Each company deals with two kinds of watches e.g. advanced watch and general watch. The company directorate comprised of tutor and outside school advisor synthetically evaluates the performance of each team based on three years simulation management.V&G Company is simulated company in MG and it comprises of six students, who serve as the CEO, CFO, CMO1, CMO2, COO1and COO2respectively and come from class32007MBA in Northeast University. The author serves as COO of Mercury product in the V&G Company, who plans, establishes, conducts and adjusts the product strategy of the company commonly.This dissertation introduces the simulated environment of MG strategy management, company overview and the relatively theory of enterprise Strategy. In terms of environment of Mercury product and company development strategy, the strategy planning of Mercury product from the year of2009to2011is defined, meantime, the dissertation analyzed strategy constitution, implementation and adjusting. At the last chapter, the root cause of company was analyzed and future planning and reasonable proposal were put forward accordingly. |
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