The Research Of Rural E-commerce Development Based On "Internet+" In Wugong County

In 5th March 2013,the “internet+”plan was formally proposed on the third session of 12 th National People's Congress.“Internet+” is a new form of commercial activities of internet economy and an extension of internet thinking.On this background,the rural areas carried out a new form of economy activity called rural “internet+”based e-commerce,the internet has magnificent impact in resource allocation,resource optimization and resource integration.Meanwhile,as the internet innovative product applies,the accumulative effect and innovative effect of traditional e-commerce enhances.Facing the challenge and opportunity comes with “internet+”,how the Wugong county which using the “buying from Northwest,selling to whole nation” method has a better development is a real task.This essay studied the Wugong county e-commerce development from following aspects,hoping the research can provide suggestion and counter-measurements for e-commerce practitioners,organizers and leaders.The first aspect is analyzing the Wugong county e-commerce development status and development effect thoroughly,on one hand,summarizing the characteristics of the development by analyzing the data and experience of development history,e-commerce service providers,recent turnover,leading enterprise development,on the other hand,analyzing the development effect from sales volume ranking,per capita income,employment figure,tax amount and social impact.The second aspect is analyzing the advantages,disadvantages,opportunities and challenges of Wugong e-commerce business.Using SWOT method to build the SWOT analysis matrix to come up with a development direction for Wugong.The third aspect is to position Wugong in objective,market and status,therefore coming up with the Wugong rural e-commerce development plan in “internet+”background.