The Investigation Of The Urban Family Parent-child Travel Preferences

In recent years,with the adjustment of the country's economic structure and the implementation of paid vacation system,tourism industry wins a favorable policy support and development.More and more family-tourists demand increasingly for a comfortable,deep and individual travel.Travel related businesses also ask for more refined products.As the nuclear family structure has become the main family form in China,parent-child tourism is emerging.Large family population lays a stable customer basis for the development of the parent-child tourism.However,there are many problems in parent-child travel: the domestic parent-child travel product industry is not fully developed under such circumstances,it is still at its initial stage;there are deep deficiencies in normalized product and project.The product line is relatively unitary.Not enough attention is paid to the young children's education.A batch of real parent-child resort hotels or travel enterprises call for need,which should be equipped with children facilities.The demand of parent-child travel is far from satisfaction.All these problems call for a survey to the parent-child travel,thus provide a support for the development of the parent-child products.In order to solve the dissatisfaction problem of parent-child travel market,the paper use the parent-child tourism research literature both at home and abroad to define and analyze the related characteristics of the parent-child travel and its product,establish the theoretical frame of the parent-child travel market demand.Then take ordinary urban families as the research objects,adopt the method of questionnaire to the investigation of the parent-child travel preferences.The survey shows as follows: urban families tend to choose minor holidays as their family travel time,the family travel consumption is proportional to their income,they would like to choose travel agencies as their parent-child travel product selection,and APPs has become their main channel of information acquisition.Most urban families show great interest to the parent-child travel.Finally,combined with the research on parent-child travel to propose an optimization strategy on standardizing the parent-child travel hardware standards,building a parent-child warm atmosphere,enriching the content of parent-child travel activities,creating parent-child travel market brand,applying the phone APP to publicize and promote a win-win parent-child travel products to propose cooperation tourism market.