Research On The Development Of Rural Tourism Based On The Needs Of Parent-child Travel

Family rural travel,is a new type of leisure tourism model,in recent years in the domestic tourism market is extremely hot.With the great improvement of people’s living standards,the quality of life requirements for families have gradually become higher and higher.Tourism has become an important way of leisure in life.Rural tour,because of the connotation of its characteristic industries and the extension of pleasant scenery,has great attraction to the holiday leisure of urban residents.At the same time,due to the changes in ideas,especially the changes in the current children’s education concepts,parental travel has also become popular.Rural tourism with its unique cultural heritage and distance advantages to attract a child swim team’s eyes,however,we should also pay attention to the present parent-child travel market complex,at the same time,rural tourism also has many security risks,especially for family travel of the special groups,different from other groups,family travel more special the existence of the special needs and the special way of making decisions.How to effectively grasp the core needs of parent child travel groups and make appropriate strategies for rural tourism development based on the special circumstances of parent-child tours is particularly important.First,this paper reviews the current rural tourism,family travel,tourism related theory summary of the current rural tourism pattern collation,pointed out the basic path of family travel demand of rural tourism development based on the development model of rural tourism,trying to find suitable family travel groups.Then,with the questionnaire of the parent-child groups conducted a questionnaire survey,trying to sort through the questionnaire,through the analysis of basic statistics,factor analysis of the main elements of family travel demand empirically,trying to find out the main factors and the impact of family travel demand groups,thus put forward the feasible suggestion from the data level.Finally,we summarize the previous work in this paper,analyze the data results and find out the problems existing in the rural tourism at present,and summarize the shortcomings of this paper,and point out the following research directions,so as to provide a theoretical basis for future research.