Research On The Current Situation And Countermeasures Of Parent-Child Tourism Development In Xiaogan City

With the change of China’s population structure,China is entering an aging society.In order to cope with the impact of the aging population,China has successively introduced the two-child and three-child policies.With the liberalization of the birth policy,China’s population structure will be further optimized and adjusted.The traditional "421" one-child family structure is changing,and the family structure of "422" and "423" will become the main mode of family structure in the future.Under this family structure,the number of children in each family increases.With the formation of parents ’modern education concept,every family attaches more and more importance to their children’s education,especially in the aspect of quality education.As an important way to improve the quality of children,parent-child tourism and the transformation of population policy and family structure will provide conditions for the development of parent-child tourism.Taking Xiaogan parent-child travel market as an example,this paper adopts literature research method,on-site interview method and questionnaire survey method,follows the research logic of finding,analyzing and solving problems,and discusses the development problems and countermeasures of Xiaogan parent-child travel market in three steps.The first is the theoretical research part,which mainly sorts out the research results related to parentchild travel,analyzes the current situation of domestic and foreign research on customer satisfaction,summarizes and summarizes the existing research results,summarizes the valuable relatives and free market promotion strategies,to provide support for the development of the Xiaogan parent-child tourism market;the second is the present situation analysis part,which mainly analyzes the actual situation of the Xiaogan parent-child tourism market,and comprehensively analyzes the current situation of the development of the Xiaogan parent-child tourism market,the effect of parent-child travel and other factors.Focusing on the influencing factors restricting the development of Xiaogan parent-child tourism,we discuss the influence on the future development of the market for the development of Xiaogan parent-child tourism.The research results of this study mainly have two aspects:First,combined with the questionnaire analysis,it is found that the Xiaogan parentchild travel market tourists is satisfied with the sense of tourism security and overall satisfaction.The results show that Xiaogan parent-child tourism attractions can meet the most basic travel needs of tourists.Although the overall evaluation of parent-child travel activities is ok,it also indicates that there is room for improvement.What the tourists are very dissatisfied with is the tourism infrastructure.What tourists are dissatisfied with is tourism rights protection,tourism products,landscape quality,service quality and cultural experience.Tourists feel that the average ticket price.Therefore,under the guidance of the survey results,the author discusses the problems of Xiaogan family travel market,including tourism infrastructure,ticket prices,catering,tourism products,landscape quality,service quality,cultural experience and other aspects.Second,from the perspective of improving the parent-child tourism market in Xiaogan City,this paper puts forward six improvement countermeasures for the problems found,strengthen the construction of tourism infrastructure in parent-child scenic spots,and pay attention to the legality of parent-child touristsThis study has a certain guiding significance for the healthy and sustainable development of parent-child tourism in Xiaogan City,and can point out the direction for its future development.At the same time,it also has a reference significance for the parentchild tourism economy in other counties.