A Study On Parent-child Travel Motivation And Tourist Satisfaction Based On Perceived Value

Currently,the post-80 s and post-90 s generation are the main force of children’s parents.The education concept of these parents is constantly changing,focusing on parent-child interaction and teaching through recreation.As a tertiary industry,tourism not only plays a strong role in promoting high-quality economic development,but also has radiation and ripple effects on recreation,environmental protection,social education and social welfare.Parent-child tourism as a tourism market segmentation product,the market potential is huge.However,at present,there is no relatively mature business model of parent-child tourism in China’s tourism industry.The parent-child tourism market does not comprehensively consider the needs of different groups,and lacks more accurate market positioning and segmentation according to the different motivations and perceived values of the parent-child tourism market.By combing literature,this paper determines the research topic of parent-child travel motivation and satisfaction based on perceived value.By constructing the model and proposing the research hypothesis,parent-child travel motivation,tourist perceived value and tourist satisfaction scale are designed.In addition,Jining was selected as the empirical research site for questionnaire distribution.SPSS software and fuzzy comprehensive evaluation analysis method were used to analyze and process the sample data obtained,verify the research hypothesis,and find out the relationship between the variables of parent-child travel motivation,tourist perceived value and tourist satisfaction.The results show that there is a positive correlation between parent-child travel motivation and tourists’ perceived value.There is a positive correlation between parent-child travel motivation and tourist satisfaction.There is a positive correlation between tourists’ perceived value and tourists’ satisfaction;Tourist perceived value plays a complete mediating role in the correlation between parent-child travel motivation and tourist satisfaction.According to the research results,development suggestions are put forward to enhance the perceived value of tourists based on the motivation of edutainment.Focus on leisure and entertainment motivation to improve tourist satisfaction;Enhance tourists’ perceived value and satisfaction;Strengthen the optimization and upgrading of Jining tourist attractions,promote the development of parent-child tourism in Jining,and provide a new perspective for the development of tourism in Jining.