Study On The Marketing Of The Homestay Rural Tourism Product From The Perspective Of "Intemet+"

With the continuous and rapid development of Internet technology in China,new changes have appeared in the way of information dissemination.With the support of national policies,network technology has been widely used in various industries,and the number of consumers using the Internet is increasing gradually.The speed of integration of Internet technology into all kinds of industries is accelerating,which makes the Internet economy present a new development trend,and more people begin to join the ranks of Internet marketing.In recent years,due to the strong demand for urban residents to return to nature,rural tourism gradually shows a strong vitality and attraction,and even better rural tourism products need to be marketed.Internet marketing is the product of the network age.The combination of Internet and rural tourism product marketing is a new marketing model,which opens a new way for rural tourism product marketing.This new marketing model is based on the Internet.It breaks through the bottleneck of traditional marketing in high product cost and limited popularity,and makes the marketing cost of rural tourism products lower.The popularity spread more widely,and finally promoted the sustainable development of rural tourism.Based on the perspective of "Internet",this paper focuses on the theme of how to use the Internet to market rural houses in rural tourism products,and adopts literature analysis,questionnaire survey and statistical analysis.The comparative study,PEST analysis and case study are carried out,with the necessity of rural residential network marketing as the starting point,and the statistical analysis of the data collected from the Internet marketing survey of rural residential tourism products in China.This paper expounds the current situation of Internet marketing of rural tourism products,and reveals the existing problems and reasons.Then,it makes an in-depth case study on the Internet marketing of rural tourism products in Lichuan,Hubei Province,and sums up the successful experience of Internet marketing of rural tourism products in Lichuan.Finally,the paper puts forward the strategies to promote the network marketing of residential rural tourism products,in order to better meet the growing demand for residential rural tourism products.