Study On Tourism Marketing Tactics In Huludao City

With the increasing development of domestic economy, tourism has displayed the strong vitality and developed with the astonishing speed compared with other industries. How to satisfy the people growing day by day and the changeable traveling demand has becoming the primary question which need prompt solution by the multitudinous traveling destination and the traveling enterprises. As the youngest coastal city in Liaoning Province, the development of'Huludao tourism receives high attention by the local party committee and government continuously. The local traveling work also exposed many weakness as well as fast development; this thesis does study the problem of the Huludao traveling marketing strategy under such background. Firstly, it analyzes the environment and the existence problem of the Huludao traveling market, then analyzes several kind of main competition strength of local tourism comparatively by utilizing Michael Porter's five forces model, and analyzes the local advantage and disadvantage, opportunity and challenge in Huludao tourism itself through SWOT analysis, the thesis carries on the reasonable segmentation, the goal market choice and the market, the cultural localization to the traveling market. Finally it formulates a set of combining strategy suit to Huludao tourism from the product, the price, and the channel and promotion four aspects by utilizing the classical marketing"4Ps"strategy and brings out some countermeasures.This thesis has consulted the massive traveling marketing literature material and drawn the conclusion by using correlation theories such as the marketing, the management as well as the strategy:①According to the current development situation and data of Huludao tourism—provided with local and resourceful advantages, it found the question is the city has no ability to realize the superiority by using corresponding marketing methods and the strategy displays the superiority had the region and the resources basically.②Taking the province crowd as the core target market; taking the North China area and Northeast as the basic target market; taking the Inner Mongolia and other areas as further opportunity market to develop.③Persisting unifying the superiority resources with the region culture, adopting experience Marketing, the network Marketing and various Marketing methods, breaking"the bottleneck", and enhancing the quality of the traveling product or services, in order to bring along the development of local economy.