Study On Tourism Marketing Strategy Of Guangwu Mountain

Decades of reform and opening up,the achievements of China's economic construction is rich,the national economy has maintained steady development,and residents living conditions have been greatly improved,a substantial increase in the level of material,people are looking for spiritual civilization life itself is more rich and more diverse in forms.As a kind of positive and healthy spiritual life style,tourism is gradually accepted and loved by people.The demand for tourism products is increasing and the scale of tourism is growing.The prosperity of the tourism industry can promote the growth of a number of related industries,and have a good role in promoting the local economic construction.To develop tourism resources according to local conditions in economically backward areas can not only speed up the construction of regional economy,but also help local residents to increase their income,improve their living conditions and improve their living standards.The Guangwu Mountain scenic spot is located in the junction of the south of Micang mountain,the administrative area belongs to the northern Nanjiang county Bazhong city of Sichuan province.This mountain is a national level 4A scenic area.The city is one of the old revolutionary base areas,which has been included in the national key poverty stricken areas.The purpose of this paper is to study the tourism marketing of Guangwu mountain,not only to apply the theory of the professional theory to practice,but also to provide valuable help to the economic construction of the hometown.The research methods include: literature research,field survey,comparative study and other methods.This paper is composed of six chapters.The content of this paper is the marketing strategy of the scenic spot.The chapter ?introducing the research background and significance,and explains the research methods and ideas.The chapter ?describes the basic situation of the development of the tourism industry.The chapter ????? are the core parts,which combined with the actual situation of Guangwu mountain,using the theory of SWOT analysis,STP,the combination of 4P important to analyze and study the scenic area marketing strategy;the chapter ? is the conclusion.The author uses the business management marketing theory,in-depth analysis of Guangwu mountain scenic tourism marketing environment,summarizes the scenic area tourism development Guangwu mountain the opportunities and threats,advantages and disadvantages,and make corresponding strategy;through market segmentation research,combined with the evaluation of tourism resources,the establishment of different target market from the region,population,the behavior of multiple perspectives,and put forward the scenic spots are the targeted market position;attach importance to brand building,marketing strategy analysis in accordance with the framework of the classical 4P method,while also taking into account the importance of network marketing under the new technological environment.