H Company Product Transformation Development Strategy Research

In the development of China’s economy is the new normal,as one of the important traditional industry,aviation manufacturing has the stable status in national economy and important industry on behalf of the state science and technology level,has been to,by the state and relevant departments attach great importance to.Over the years,aviation manufacturing through technology transfer,technology digestion,industry innovation,system construction,localization transformation,accumulated experience,laying a foundation,has the condition of rapid development,the aviation industry is booming.Aviation industry value chain and value added is widespread,will drive the development of a series of related industries,technological innovation and industry integration will strengthen enterprise core competitiveness and become a leading aviation manufacturing new general aviation development,will become a new growth point of national economy.Based on the state of the aviation industry policy support and market demand as the background,the urgency of the transformation and upgrading of H aviation products of the company as the research object,using the management economics development strategy in the related theory and SWOT analysis method,through the study of the transformation and development strategy products and discuss,explore the superior position of the company product development.Through discussion on the strategic positioning,strategic focus and strategic implementation of H company’s aircraft product development,the orientation adjustment of product transformation and upgrading and development strategy has been completed.The importance and construction of talents and technology,the optimization of organizational structure and system,the source of funds and so on,provide the foundation for the sustainable development of product transformation and development.