The Transformation And Upgrading Strategy Research On Jiangsu XD Steel Group

Over the past decade, there is profound changes in China's steel industry, especially after the 12th "five-year plan", the political and economic environment of both international and domestic make the living space for the high pollution and energy consumption enterprise more and more smaller. The government adjusted State-based industrial policy for several times, especially for small and medium sized enterprises that are in the basic steel production area. They are limit for rectification. The pace for shutting down small ironworks constantly stepped up.2008 global financial crisis has not yet out of the shadows, signs of revitalization of the whole industry are still uncertain. The challenge for small and medium steel companies has reached a final stage.In this paper, we took Jiangsu XD Steel Group as an example, which is multi class comprehensive group enterprise integrating a set of smelting, processing, trade, real estate, science and technology, including Jiangsu XD iron and Steel Group Co., Ltd. (belonging to the parent company of the group), steelmaking branch, iron making branch company and so on. From XD Group, we studied how the new situation on the market enterprises to enhance the core competitiveness of the main line of this strategy. Firstly, according to ligature review, we reviewed relevant strategic management and strategic positioning theories. Secondly, by using of PEST, Five Force Model, we analyzed XD Group's external environment. Finally, through the questionnaire survey and interview analysis, as well as further using of SWOT Analysis, we discussed both inside and outside situation of this Group, adapting to the current situation how to better in the transformation and upgrading of strategic positioning, in order for the enterprise in the future several years of development laid a basis and a clear direction to achieve enterprise sustainable development.