Research On Cultural Measurement Of Innovative Enterprises

With our country China's full integration of the international economic and market competition,the innovation is playing an increasingly important role in enhancing national competitiveness and becoming a competitive advantage in the enterprises.Innovation is becoming an important strategic objective for enterprises to adapt to the fierce and changeable global market and also the fast-change time of information and knowledge.After the construction of “Innovation Country” appears on the stage,the status of many innovative enterprises has been improved,their innovational ability has been obviously improved,and their innovational investment has been continuously increased.Innovation has become an important source of sustainable competitiveness and competitive advantage in innovational enterprises.The success of innovative enterprises and corporate culture are inextricably linked,and any enterprise who wants to succeed must pay attention to corporate culture.Corporate culture has an important impact on promoting productivity and improving the competitiveness of enterprises.In the constr uction of corporate culture,the measurement and diagnostic research of corporate culture have become very important.Only after the measurement of corporate culture,we can grasp the status of corporate culture in order to point out a clear direction for future corporate culture's development and strategy of enterprise development.Constant repeating the process of measurements and diagnosis can have an important role on the construction of corporate culture.Through the literature review,this paper introduces the research status of measurement in corporate culture and corporate culture of innovative enterprises.Based on this,this paper proposes the research content and research route.Then,this paper defines the concept and characteristics of innovativ e enterprises and their corporate culture.Combining the dimensions of corporate culture's measurement and the cultural elements which can improve innovation,this paper has formed the elemental group of corporate culture in innovative enterprises.Through questionnaire,this paper has formed the measuring dimensions and structure of corporate culture in innovative enterprises.Based on this,combining the Denison's OCQ scale and related literature,this paper has formed the initial measuring scale and questionnaire of corporate culture in innovative enterprises.Through the pre-test,this paper has formed the final measuring scale and questionnaire of corporate culture in innovative enterprises,and based on this,the exploratory factor analysis has improved the measuring model of corporate culture in innovative enterprises.And after that,the validity of the measuring model has been verified by the confirmatory factor analysis.In this improved measuring model,it has five dimensions totally,including leadership goal,innovative organizational elements,co-ordination,core values and customer orientation.Finally,this paper has taken an innovative enterprise as an example to discuss the application of this model in practical application.