Research On The Development Strategy Of L Company

The enterprise strategy is the action plan followed by the enterprise development,and is also the embodiment of an enterprise management thought.The internal and external environment of the enterprise itself is constantly changing,in order to seek development,enterprises must meet the development goals and ways to achieve the enterprise's strategic planning.This is the key problem related to the survival and development of enterprises,the daily management and long-term interests,is also based on a higher level,for enterprises to conduct a comprehensive and reasonable design,selection,control and implementation of major problems of various business activities and operations management.The next period of time,China's coal industry will continue to face serious challenges,seize the opportunity to accelerate the transformation and upgrading of the coal industry is an urgent problem,but also to get rid of the plight of the only way out of the winter.In view of this,this study selected the L group company as the research object,analyzing the current coal market situation,discusses the difficulties facing the coal trade enterprises,and put forward the future development of enterprise strategies and the transformation of the way.The main contents of this paper include the following aspects.First of all,the thesis puts forward the background,the study on the significance of theoretical and practical level is introduced,and the related studies were reviewed,systematically introduced in this paper,the main research contents,technical route and research methods.Second,surrounding the topic involves the connotation and strategic management theory system,analyzes the strategic management process and level at the same time,studied the concrete methods of strategic management;And further analysis of the current situation of L company,from the enterprise scale,governance structure,system,capital operation,etc,to extract the L group company of a major breakthrough in the reform and development.On this basis,analyses the L group company internal and external environment,respectively from the macro level,industry,enterprise layer three levels into the concrete analysis,using PEST analysis method,from the political and economic environment,such as technical dimensions analysis the macro environment,and further analyzes the industry environment of the company,as well as competitive.In addition,the L group corporation has carried on the SWOT analysis,mainly from the competitive advantage,competitive disadvantage analysis,analysis of market opportunities and the market threat analysis of four aspects analyzing L coal trade group co.,LTD.Through the above research,finally puts forward the company development strategy formulation and implementation of security,mainly from the development strategy,guiding ideology,development planning objectives,priorities and implementation plan,and proposed the plan implementation safeguard measures and Suggestions.