Research On Development Strategy Of LED Lighting Products Of M Company

LED lighting industry as China’s sunrise industry,through the rapid develop ment of recent years,a lot of companies have mushroomed in this field like spring ing up after rain,The number of LED companies and demand are far beyond the market affordability,resulting in the whole LED industry product glut,homogeniza tion of serious problems.there is a price war between companies for sales and ord ers.In order to re-divide the market structure,how to locate and develop the com pany and establish itself in the fierce market has become the primary business of the company.In this paper,Wuhan M company LED lighting development strategy as the o bject of study,,using the theory of enterprise development strategy to investigate a nd analyze the company’s current basic situation,PEST analysis and five-force mo del are used to analyze the competition situation of the whole LED lighting indu stry and the external environment of the company.Through the analysis of SWOT,we can find out the advantages,disadvantages,opportunities and threats of the comp any’s internal environment,and then get the appropriate development strategy by se parating the existing resources and capabilities of the company form the internal e nvironment.And put forward corresponding safeguard measures and implementatio n strategy to the company.This paper is divided into six parts.The first part is intr oduction,which mainly includes research background,meaning,research direction and method at home and abroad.The basis,function and formation of management;The second part is to sort out the relevant theories.The third part is the internal and external environment analysis of the LED lighting products of M company,the fo urth part is the use of SWOT analysis to carry out strategic planning of enterpris es,the fifth part is the implementation of the strategy of the LED lighting product s of M company security measures,the sixth part is summary.Through the research of this paper,and in combination with the actual situat ion of Wuhan M Company,guided by the scientific management method,and us ing the practical method,the strategic analysis is more reasonable,thus plays a definite role in the stable development of the company.