SZ Company Development Strategy Planning

SZ company was founded in 2005 years, She is Hong Kong YPRY wholly owned company specialized in precision sheet metal and stamping of sheet metal processing manufacturers, She has ten years of history, in all areas of enterprise resources and management, She has its own unique advantages.SZ company has standard workshop more than 10000 square meters, and she have 4 sets advanced CNC machining equipments, 10 sets welding machines, 6 sets bending machines, 1 set automation line of spray, and other supporting auxiliary equipments, SZ company has ability to independent design and make precision mould.SZ company has staffed over 130 peoples, including management and technical personnel more than 30 people, SZ company has ability to support one-stop processing services for the domestic and foreign well-known traffic equipment, communication equipment, medical industry, IT and electrical manufacturers to provide chassis, cabinet, panels and other precision sheet metal structures.SZ company in sheet metal industry belongs to the category of small and medium-sized enterprises, She has always been based on small private factory management mode of operation, enterprises in scale development exist obvious bottleneck: operation management cost is high, but low efficiency, low per capita capacity compared with the same industry, the business development direction is fuzzy and so on. With the increase of labor cost, the China’s demographic dividend advantage is gradual lose, It lead to manufacturing costs rising gradually, for similar to the sheet metal of small and medium-sized enterprises like SZ company, It faces not only the cost of pressure, but also the risk of order reducing and recruitment difficulties. Therefore, How to reduce the costs and how to build a new business model is an urgently problem to be solved for SZ company.In this paper, It use SWOT [3]and PEST[4] to analyze the internal and external environment as well as the management pattern of SZ company, and then select the development strategy and planning, to solve the SZ company facing operating costs on the high side, unreasonable business structure, low efficiency and so on. That is similar to the sheet metal of small and medium-sized enterprises like SZ, It can breakthrough the bottleneck of the existing gain greater development opportunities [5].This paper first introduces the status of the SZ company, on this basis, through the SWOT analysis method to the market orientation and the management pattern of SZ company’s internal and external environment in detail, and then, through the comparison and analysis, to find out the suitable development strategy for SZ company. Secondly, to solve these problems, It lucubrate the SZ company’s positioning and business strategy, and then found SZ company’s market position and management mode, These are also suitable for the vast majority of other sheet metal enterprises, so that it can develop more efficient management model and business strategy to transform the labor-intensive enterprises turn to efficient low-cost.