Study On The Environment Optimization Of Private Financial Industry

In recent years,the domestic demographic dividend decreased year by year and overcapacity is serious.The real economy,especially the private economic sustained downturn,the existing economic growth mode has been more and more unsustainable.Specific to the financial field,the business profitability of traditional banking financial institutions significantly reduced,financial risk gathered and financial system reconstruction are steadily promoting,private financial industry will receive a new round of development opportunities.Private financial industry has a large scale and huge capital strength,which provided strong financial backing to private economy,the problem is the private financial industry is lack of effective supervision in a long time,the industry development is uneven,affected our country's macro-control policies to a certain extent.Under the background of the overall reform in the financial industry,research the existing problems of private financial industry and discuss how to optimize the development environment of private financial industry is extremely necessary.This paper based on strategic management theory,with the domestic private financial industry as the research object,with the present situation of industry development and the optimization countermeasures of private financial as the main research problems,using the empirical analysis and case analysis,as well as the PEST Model,Porter's Five Forces Model and SWOT analysis method,carried on the comprehensive research.Themain contents included: Analysis the theory of private financial industry development trends at home and abroad and the reality development practice;The research of current situation and problems of private financial industry development,estimate the scale of the private financial industry;By using the PEST Model and Porter's Five Forces Model,making scientific analysis of the current strategic environment of private financial industry;By using the SWOT Model,analysis the advantages and disadvantages of private financial industry,as well as the threat need to be faced and the opportunity can be used of private financial industry,select the optimum path of private financial strategic environment optimization;Research and analysis the development of the private financial industry in Zhejiang province,especially in Wenzhou city,evaluate the achievement and point out the existing problems in the current private financial reform;Finally,on the basis of the above research,combining the reality of private financial industry development in the current,puts forward environment optimization countermeasures to private financial industry development.Analysis of the present situation and strategic environment of private financial industry development is the important content of this study,the difficulty is that many private financial organizations has the characteristic of dispersion and hidden for a long time,hard to field investigation;And lack of official statistics in private financial industry scale and total capital,hard to make quantitative analysis.The possible innovations is set up a mathematical model to estimate the scale of private financial industry by the end of 2016 and made a certain degree of quantitative analysis;And by using the theory of strategic management tools and specific case analysis,puts forward objective and reasonable countermeasures to environment optimization of private financial industry development.This paper summarizes the problems existing in the current process of financial reform,put forward the countermeasures of perfecting the supervision and legal system of private financial,optimize the environment of private financial markets,promote the coordinated development of private financial industry and the Internet platform,actively promote the healthy development of the "private bank",promote the innovation in private financial products and services,improving the structure of the human resources,etc.which has a certain reference value.