The Research On The Optimization Of Financial Strategy Under The Dynamic Environment

Under the environment of more and more fiercer market competition, enterprise's strategic management receives extensive application. Financial strategy is a key component of the business strategy theory. It has very important meanings for a Company to make the competition advantage by examine management environment and financial environment that enterprises are in closely to financial resources rationally limited in arrangement of enterprise in terms of strategy. This text thinks under the environment with changeable current trends, it is not possible to make financial strategy once and for all. Financial strategy should be changed according to the change of the environment for a adjustment.This text thinks dynamics is the most basic characteristic of the environment that enterprises of our country live in. Here, under that basically instruct, this text gives a systematic and detailed introduction of the concept and characteristic of financial strategy. This text has focused on the research of the behavior of financial strategy under the dynamic environment, and smoothly put forward the optimization question of financial strategy under the dynamic environment. And then, starting with the changeable environment's influence to the influencing enterprise's financial fund flow, this text has analyzed the realistic mechanism of the optimization of financial strategy, and has done the demonstration in theory for the optimization of financial strategy.How to realizing the optimization of financial strategy is the central issue of this text. This part gives a procedure diagram of the excellent turn of the finance strategy at fist. And then analyses the goal of enterprise's financial strategy, and find that they point to the maximization of enterprise's value all, but financial strategy emphasize the further sustainable development ability of enterprises. Consider the dynamics of the environment of an enterprise, and the effectiveness of financial strategy, this text carries on simple exposition to optimization goal of the financial strategy such as raising funds , making the investment , assigning etc.Then, carried on the analytical research of the dynamic state to the management environment of the our country business enterprise. Inherit the formulation of the financial funds of the foregoing paragraphs; the article gives the mission of the strategic indexes of cash flow of freedom. This text start will that the dynamics change of the environment will influence the free cash flow of an enterprise, and have set up a optimization frame of enterprise's financial strategy using cash flow as its parameter variable.According to create the contribution degree of the free cash discharge to the business enterprise, this text do analysis and elaboration to the excellent turned of the investment strategy ,fund-raising strategy, and assign strategy one by one in order. This text also do integration to the above-mentioned three financial strategy using the development model . Capital structure is the issue of fund-raising strategy of enterprise, this text carry on deep discussion on optimization of the structure of the capital; The center of the strategy of investment lies in the assets structure of enterprises, this text have carried on serious research to the optimization of enterprise's assets structure; Assign strategy is a kind of complementary strategic activity, this text put the focal point in the optimization with the two above-mentioned financial strategy.The article chose a company to do the case research finally, to carry on concrete application and verification of the related theories of financial strategy's excellent turn that were mentioned by the preceding paragraphs.