Based On Mobile Social Platform Of C2C Wechat Business Model Building Research

C2C micro provider based on mobile social networking platform is a mobile electricity supplier model which based on personal mobile social networking platform for the sale of goods.In recent years,with the improvement of people's living standards and the development of technology,smart phones and mobile social networking software step into people's daily life.Taking advantage of people's dependence on mobile social networking software,C2 C microboss is developing rapidly,showing the tendency totake the lead of mobile e-commerce industry.C2 C microboss not only suits people's fragmented consuming modes,but also helps to solve employment problem to some extent,increasing people's income.However,the barbaric development of C2 C microboss raises some doubts and questions,for example,What is the difference between C2 C microboss and pyramid selling? How to protect the legitimate interests of C2 C microboss and consumers? How to secure the quality of products and after-sale service? How should national departments manage and regular the microboss industry?This paper starts from the concept of micro business breakthrough,then leads to the concept of mobile social networking platform,introduces the mobile social platform micro business development status and predicts the future development trend based on the derivative.We select three cases of micro enterprise marketing model to analysis,and find out the drawbacks of the current C2 C micro agent model,build the C2 C micro business model based on mobile social platform.In the end,it concludes how should the micro business enterprises,C2 C micro business practitioners and government regulators do under the C2 C micro agent system.The emergence of new things on behalf of the society is progressive,new problems appeared in the process of growth is inevitable,for wechat business,they should have more guidance in order to realize the healthy development.